The quest for the fortune at the bottom of the pyramid: potential and challenges Dennis A. Pitta The University of Baltimore‚ Baltimore‚ Maryland‚ USA‚ and Rodrigo Guesalaga and Pablo Marshall ´ Pontificia Universidad Catolica de Chile‚ Santiago‚ Chile Abstract Purpose – The purpose of this article is to examine the bottom of the pyramid (BOP) proposition‚ where private companies can both be profitable and help alleviate poverty by attending low-income consumers. Design/methodology/approach
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«Up the Down Staircase» The text under analysis is a fragment from the novel «Up the Down Staircase»‚ written by Bel Kaufman‚ an outstanding American writer. She worked as a teacher of the English language and literature in a New York high school for many years. She is best-known for her novel «Up the Down Staircase»‚ which was published in 1965. The book deals with the experience of a young high school teacher. So‚ it’s rather obvious that the novel comprises some autobiographical episodes. The
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The Analysis of the Text “Up The Down Staircase” 1. The extract called «Up the down staircase» is written by Bel Kaufman‚ who is an American professor and writer. She is best known for this novel. The semi-autobiographical novel is about an idealistic young teacher. 2. The subject matter of this extract is school life. 3. The events happen in the middle of the 20th century‚ in the US Public School The plot is developed on the basis of the conflict between different sets of values.
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I have had many ups and downs in my personal and professional life‚ but I have never really grasped the concept of success. Success or failure does not depend on the intricate details of a plan‚ it is totally the opposite. I now know that a key factor in whether I fail or succeed is self-direction. I have learned the recipe for success depends on the planner and how well that plan is executed. If I have learned anything‚ it is that setting short and long term goals‚ time management and organization
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Bradley Kazmierczyk 3/14/13 GEOG 104-007 Paper on The Bottom Billion In this detailed and well thought out book‚ Paul Collier a professor at Oxford University focuses on a group that he calls the “bottom billion”. Through a great deal of research he describes the bottom billion as countries that have not experienced significant economic progress. According to Collier these countries have failed to adhere to the developing world in the twenty-first century because of the income gap between
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merits of targeting customers at the “bottom of the pyramid”. In what sectors and in which ways‚ if any‚ do the considerations raised by this approach alter the strategies of multinational corporations selling into emerging markets? Graduate Institute of International Studies‚ Geneva May 2007 Maja Rüegg May 2007 International Business Second Assignment The income pyramid in emerging markets can be divided in four segments: From top down‚ it contains the global‚ the glocal
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1.0 INTRODUCTION This section will go through the definition of marketing management and its ethical concerns towards Bottom of Pyramid (BOP) group of people. Besides‚ the element of Corporate Social Responsibility (CSR) also included in this introductory paragraphs. Marketing is growing and keep on changing with time and age. To manage marketing‚ one must be knowledgeable and really understand regarding the marketing concept to be applied when doing a particular business. Wikipedia has defined
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doctors approximately this "new" circumstance — simplest to be prescribed yet any other drug that could produce nonetheless more side effects. This syndrome is known as a drug "cascade." it’s no longer as properly studied as greater dramatic problems with prescribed drugs — inclusive of while reputedly safe capsules end up lethal — but it is of growing concern. specialists estimate that tens of hundreds of thousands of human beings are suffering every day — regularly without understanding why. There
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Bottom Trawling Imagine a coral reef‚ filled with life‚ being demolished to just bits and pieces. Unfortunantly‚ this is what happens with bottom trawling. Bottom trawling is a major issue because it damages the eco-system and it kills much more than needed. To begin‚ the destruction of bottom trawling is severe. In the process‚ a 5 ton net with weights is trailed along the ocean floor; destroying everything in its path. Fish are swept into this net and coral is completely turned into dust
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“The Bottom Billion” he addresses the reasons why particular countries like Haiti‚ Bolivia‚ Cambodia‚ North Korea‚ and Africa are currently in poverty. Collier’s believes there are four traps that people little attention to‚ “the conflict trap‚ the natural resources trap‚ the trap of being landlocked with bad neighbors‚ and the trap of a bad governance in a small country.” (Collier 5) He also stresses since 1980 world poverty is falling for the first time in history (Collier x) and the bottom countries
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