beverage sales‚ there are always competitive rivals trying to be number one. In an article written by Tony D’Altorio‚ he states PepsiCo is one of the world’s most familiar consumer food and beverage companies‚ offering brands like Frito-Lay‚ Gatorade‚ Tropicana and Quaker. It’s the best known for its flagship soft drink brand‚ making its rivalry with Coca-Cola
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February 6‚ 2011 Andrea Jung‚ Indra Nooyi‚ and Brenda Barnes are three remarkable women in the world of business but even more than that they are superior leaders in their field. Andrea Jung is the CEO of one of the largest woman based companies‚ Avon Products. Indra Nooyi is the CEO of PepsiCo a worldwide company with locations in over 70 countries. Brenda Barnes was the first women CEO of PepsiCo and went on to Lead Sara Lee until her recent stroke. The Concept of influence processes
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Sport MarHeting Quarterly‚ 2006‚ 15‚ 114-123‚ © 2006 West Virginia University Coca-Cola vs. PepsiCo — A "Super’’ Battleground for the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s‚ Coca-Cola has experienced meteoric growth‚ progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls
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owns some of the world ’s most popular brands‚ including Pepsi-Cola‚ Mountain Dew‚ Diet Pepsi‚ Lay ’s‚ Doritos‚ Tropicana‚ Gatorade‚ and Quaker. Our brands are available worldwide through a variety of go-to-market systems‚ including direct store delivery (DSD)‚ broker-warehouse‚ food service‚ and vending. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with the Quaker Oats Company‚ including Gatorade‚ in 2001. PepsiCo’s
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MEMORANDUM Success in the Chinese’ fruit beverage market is contingent upon distribution decisions made by firms in the market. Many companies have failed to prosper in this market due to poor distribution decisions. However‚ the Chinese fruit beverage market is attractive. The advantageous nature of this market is revealed by examining competitive rivalries‚ and the social‚ economic‚ and political forces that will affect your firm’s ability to successfully compete. Because your firm’s
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it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997‚ it also owned KFC‚ Pizza Hut‚ and Taco Bell‚ but these fast-food restaurants were spun off into Tricon Global Restaurants‚ now Yum! Brands‚ Inc. PepsiCo purchased Tropicana in 1998‚ and Quaker Oats in 2001. In December 2005‚ PepsiCo surpassed Coca-Cola Company in market value for the first time in 112 years since both companies began to compete. PEPSICO INDIA: PepsiCo gained entry to India in 1988 by creating
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distribution‚ innovative capabilities o Number one maker of snacks‚ such as corn chips and potato chips PepsiCo sells three products through the same distribution channel. For example‚ combining the production capabilities of Pepsi‚ Gatorade and Tropicana is a big opportunity to reduce costs‚ improve efficiency and smooth out the impact of seasonal fluctuations in demand for particular product. Weakness Pepsi hard to inspire vision and direction for large global company. Not all PepsiCo products
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businesses of Pepsi-Cola North America‚ Gatorade/Tropicana North America and PepsiCo Beverages International; and Quaker Foods North America‚ manufacturer and marketer of ready-to-eat cereals and other food products. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCo’s brand names are over 100-years-old‚ but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with
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A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
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16/10/2012 Saxion University of Applied Science Module International Business Plan - Mr. J. Oude Rengerink IBMS Project 6 – Gr. C1 Analysis International Strategy; Part 1 – Second Version Tim Herbers (153139) Angelika Kuhn (147613) Sebastiaan Prins (112381) Luc Zijlmans (149689) Saxion University of Applied Science Module International Business Plan - Mr. J. Oude Rengerink IBMS Project 6 – Gr. C1 Analysis International Strategy; Part 1 – Second Version Tim Herbers (153139) Angelika
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