CHAPTER II MARKET STUDY One of the most important factors to be considered in order to strive and enter into the market environment is that of Marketing Feasibility. It is concerned on the level and relationship of the supply and demand of one product‚ the location and the distribution of questionnaires as well as the product itself‚ the target consumers in the market and also the marketing strategies and programs where the management will be engaged‚ most especially the product to be offered at
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The evolution of the Spanish pasta market has not gone according to the expectations of the Spanish Association of Pasta Producers (AEFPA). They believe that the current consumption of 4 kg per person can be increased up to 5 kg per person within in the next two years but‚ the reality is that the expected boom‚ hasn’t come true. To push the demand forward the AEFPA has decided to run a high profile campaign in an effort to increase the consumption of pasta. In order to be successful the AEFPA
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Shapes of Pasta The following table maps out the various shapes and forms of pasta: Unique Shapes Name | Description | Translation | Campanelle | Flattened bell-shaped pasta with a frilly edge on one end | Little bells | Capunti | Short convex ovals resembling an open empty pea pod | | Casarecce | Short lengths rolled into an S shape | From casereccio meaning homemade | Cavatelli | Short‚ solid lengths | From the verb cavare meaning to hollow | Cencioni | Petal shaped‚ slightly curved
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MANGIA PIZZA Four years ago‚ your company (a large multinational food manufacturer) successfully launched the Mangia brand: a line of refrigerated pasta and pasta sauces. As the Mangia brand manager for the US market‚ you have recently realized that the sales growth began to slow and that the pasta and sauce line is reaching maturity. In an effort to encourage further sales growth and build on the Mangia brand strength‚ your product team is contemplating extending the Mangia line by introducing
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CASE INTRODUCTION Shakey’s has been serving the people for how many years with their quality products using the finest ingredients and dough prepared fresh everyday keeping their tradition of great food and family entertainment. For generations‚ Shakey’s has been the neighborhood gathering place‚ where family and friends come together to share great food and good times. Shakey’s wanted to reach families and remind them that Shakey’s is not just all about food but about fun family and pizza. With
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1 Case 6 – Domino’s Pizza: A Case Study in Organizational Evolution Overview of Domino’s Pizza Domino’s Pizza is an international pizza delivery corporation headquartered in Michigan‚ United States. Founded in1960‚ Domino’s is the second largest pizza chain in the United States and has more than 9‚300 corporate and franchised stores in 65 international markets and all U.S. states. Question 1: Internal Analysis of Domino’s Pizza The internal analysis will look into how Domino’s Pizza uses
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Introduction to California Pizza Kitchen California Pizza Kitchen is known worldwide for its high quality menu and ingredients‚ with budget friendly prices. They collect their revenues from three different sources. Sales from company owned restaurants‚ royalties from franchised restaurants and royalties from a partnership with Kraft to sell CPK branded frozen pizza in grocery stores. CPK has a "dedication to guest satisfaction and menu innovation and sustainable culture of service." CPK has
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Communication Case Analysis 1|Page Domino’s Pizza Social Media Crisis Situation Communication Case Analysis The Problem The facts that are connected to the problem find their routes in managing 2|Page communication crisis situations based on the social media. Due to an unpleasant incident in one of Domino’s branches‚ the managers were cough by surprise and found themselves unable to cope with it instantly and effectively. On Monday‚ April 13‚ 2009 two Domino’s Pizza employees posted a video
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summary: Pizza hut is an American restaurant that offers different styles of pizza along with side dishes pasta‚ Buffalo wings etc. it was founded in 1958 by the brothers Dan and Frank Carney in their hometown. And latter on they expand their business to all over the world. In Pakistan first branch of pizza hut was opened in 1993 in Clifton Karachi. It is the franchiser of MCR (MANZAR COORNAY RIAZ) (PVT) LTD that is now owned by Habib Oil. MANZAR RIAZ was the first person who franchises the pizza hut
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How Pasta Is Made. Pasta is one of the simplest and purest foods around‚ as it is made of just two ingredients‚ semolina and water‚ without the addition of any hidden artificial preservatives or colorings. Selection of Raw Material The first decisive step in making good pasta is the selection of the appropriate raw material. All quality pasta is made from Durum wheat semolina. Durum wheat is considered to be the most noble of all hard wheat and the richest in nutritional value. Durum wheat is what
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