Group: 2 Team: Baby Bamboo International Business Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | BUSM3311 | Subject Name: | INTERNATIONAL MANAGEMENT | Location where you study: | RMIT Vietnam – City Campus | Title of Assignment: | INTERNATIONAL BUSINESS PLAN | File(s) Submitted | BUSM3311_G2_Team: Baby Bamboo_International_Business_Plan
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In 1996 Trung Nguyen was a small business processing coffee in Ban Me Thuoc city. At that time‚ Vietnam had risen once again to be one of the leading coffee producers in the world‚ but almost solely producing "green" coffee (unroasted beans) that were sold on the commodity market. This resulted in no control over the final coffee quality or prices. The Highland region of Vietnam is one of the world’s "top 10" best environments‚ combining the right altitudes‚ soils‚ natural drying conditions‚ and
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Table of Contents How has Trung Nguyen coffee company built/expanded in market? 2 Introduction 2 Internal environments 2 Management 2 Customers 4 Suppliers 4 External factors - PESTEL Analysis 5 Economic factors 5 Social/cultural factors 6 Legal constraints 6 Core competences 6 Clear and distinctive product 7 Difficult to copy 7 Competitive advantages 7 Product differentiation 7 Service differentiation 8 Quality 8 The global perspective 8 Some restriction of Trung Nguyen and Recommendation 10 Conclusion
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1213544 S 1213786 Module Tutor: Module Title: Ronald Ainsbury BUSINESS ENTERPRISE & INNOVATION Submission Date: December 17 ‚ 2012 Word Count: 3‚050 words (excluding references) 1 INNOVATION REPORT: TRUNG NGUYEN COFFEE CONTENTS I- INTRODUCTON II- INNOVATION SUCCESS OF TRUNG NGUYEN 1- The story of a family business 2- Innovation success III- ASSESSMENT OF INNOVATION MANAGEMENT 3 3 3 5 7 1- SPOTS Analysis 2- Porter’s Five Forces Analysis 3- Some possible solutions 7 9 15
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CASE 1 Mrs Nguyen Thi Thuy is the reporter of An Giang newspaper. She has won the second prize in the competition “ Creative day for Vietnam” supported by World Bank with the project “creating job for the blind”. With the money given by the competition she opened her first shop “Van Tho” in An Giang. Then she opened the second shop in Can Tho at Ngo Duc Ke Street. The problem is that when opening the second shop‚ she is asked to pay the excise tax (massage business is one of the taxable objects)
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the most responsible for committing the United States to war in Vietnam‚ I’d have to say it was President John F. Kennedy. Although the United States was already involved with Vietnam during Eisenhower’s presidency‚ our involvement increased drastically because of Kennedy’s continuous increase in aid to South Vietnam. If it weren’t for is continuing increase in aid‚ the United States wouldn’t have been so committed to the war in Vietnam and the US could have exited it much sooner without appearing
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HISTORY OF TRUNG NGUYEN CORPORATION • 1996 - Establishment of Trung Nguyen Coffee Company Four young entrepreneurs with a vision of creating a famous coffee trademark‚established Trung Nguyen Coffee Company and introduced the authenticVietnamese coffee to the world.• 1998 - Bring New Inspiration Trung Nguyen’s slogan appeared in all the opulent streets of Saigon. People wereamazed with the new coffee lifestyle that Trung Nguyen introduced and werecaptivated by the rich‚ authentic Vietnamese
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3 (February 14) – Vietnam: market entry decisions Answer the following questions: 1. Does Vietnam represent an attractive investment opportunity? Vietnam is 12th nation in the world with more population and its economic growth is expected to keep increasing in the following years. Thanks to the Doi Moi economic reforms since 1994 the country’s GDP is the third in growth rate in Asia‚ the inflation has decreased from 775% to 14% and the FDI is everyday more important. Moreover‚ the population
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I. EVN INFORMATION 1. The introduction * Name: - Full name: Vietnam Electricity Group. - International name: Vietnam Electricity. - Abbreviation: EVN. * Establishment: - Date: 10/10/1994. - Founder: Vietnam government. - Headquarts: 18 Tran Nguyen Hoan‚ Ly Thai To‚ Hoan Kiem‚ Ha Noi. * Logo: * Company: _ General Corporation of Electric: 5 corporations + Northern Power Corporation (EVN NPC) + Southern Power Corporation (EVN SPC) + Central Power Corporation (EVN CPC) + Power Corporation
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products like G7 Cappuccino - Hazelnut‚ Irish Cream and Mocha (TrungNguyen 2009). Otherwise‚ they also support their business by signing a memorandum of technology copyrights to Microsoft Corporation. Societal values and lifestyles‚ In Vietnam society‚ the majority of Vietnam cult value of nationalism‚ it means ‘Vietnamese people use Vietnamese product ’ (Chip 2009)‚ this factor has become a huge competitive advantage in the campaigns to build a brand in domestic market as well as strategic leverage in
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