Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise‚ Trustworthiness‚ and Attractiveness Author(s): Roobina Ohanian Source: Journal of Advertising‚ Vol. 19‚ No. 3 (1990)‚ pp. 39-52 Published by: M.E. Sharpe‚ Inc. Stable URL: http://www.jstor.org/stable/4188769 Accessed: 22/05/2009 06:55 Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp.
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Credibility variation is the aspect on which the quality of communicators being trusted by the recipients varies from communicator to communicator. This is based on the perceived trustworthiness and expertise of the communicator by the recipient of the message. The effects of credibility variations are the persuasive outcomes based on how the recipients perceive the communicator to be credible. A communicator who is perceived to be credible will be successful in his or her persuasion efforts while
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Truth Discovery with Multiple Conflicting Information Providers on the Web ∗ ∗ Xiaoxin Yin UIUC xyin1@cs.uiuc.edu Jiawei Han UIUC hanj@cs.uiuc.edu ABSTRACT Philip S. Yu IBM T. J. Watson Res. Center psyu@us.ibm.com of information on the web. Even worse‚ different web sites often provide conflicting information‚ as shown below. The world-wide web has become the most important information source for most of us. Unfortunately‚ there is no guarantee for the correctness of information
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persuasive the message will be to receivers. When looking at judgments of credibility‚ there are two categories they fall into‚ either competence or trustworthiness. Individuals have to have high trustworthiness and competence in order to be seen as credible. The underlying factors that influence credibility judgments can either influence trustworthiness‚ competence or both. The factors are: education‚ nonfluencies in delivery‚ the citation of evidence‚ position
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European Journal of Scientific Research ISSN 1450-216X Vol.58 No.1 (2011)‚ pp.116-132 © EuroJournals Publishing‚ Inc. 2011 http://www.eurojournals.com/ejsr.htm Investigate the Impact of Celebrity Endorsement on Brand Image Bardia Yousef hakimi Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia E-mail: Bardia_hkm@yahoo.com Tel: +60174152606 Abed Abedniya Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia E-mail: Abed.abedniya@gmail.com Tel: +60126808177 Majid Nokhbeh
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expertise‚ trustworthiness) and consumer motivation (informational and transformational). Studies 1 and 2 reveal celebrity expertise and trustworthiness are the primary determinants of informational processing‚ while attractiveness is the principal variable driving transformational processing. The third study finds that teenage consumers‚ though affected by informational and transformational motivations‚ are less likely than adults to discriminate between attractiveness‚ trustworthiness‚ and expertise
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CENTER FOR INTEGRATED FACILITY ENGINEERING Communication‚ Trust & Performance: The Influence of Trust on Performance in A/E/C Cross-functional‚ Geographically Distributed Work By Roxanne Zolin‚ Renate Fruchter‚ and Pamela Hinds CIFE Working Paper #78 April 2003 STANFORD UNIVERSITY Copyright © 2003 by Center for Integrated Facility Engineering If you would like to contact the authors‚ please write to: c/o CIFE‚ Civil and Environmental Engineering Dept.‚ Stanford University Terman
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by all humans. All humans have exhibit love in one way or another‚ which explains how human nature relates to the controlling aspect of love. In Hamlet and A Midsummer Night’s Dream‚ conflicts between loyalty to family and friends‚ lack of trustworthiness towards others‚ and jealousy towards others prevent characters from showing how they truly feel about their love. However‚ the character’s inability to show their true love does not prevent them from exhibiting their human nature of love‚ despite
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Coventry University Faculty of Health and Life Sciences Mental Health Nursing Diploma September 2009 Cohort Describe the key issues surrounding reliability‚ validity and trustworthiness as applied to Evidence Based Practice The findings from good‚ current‚ reliable‚ valid or trustworthy research are the basis for maintaining high standards of care and all nurses must practice based on the most up to date evidence (NMC 2008). It is now an important part of nursing to actively participate
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define character‚ many people break it up into six different categories. These are called the six pillars of character‚ and go as follows: respect‚ responsibility‚ trustworthiness‚ fairness‚ citizenship and caring. I ordered these characteristics in which I think is the most important. I grouped respect with responsibility‚ trustworthiness with fairness‚ and citizenship with caring for following reasons to come. I grouped the way each characteristic has impacted my life the most. First of all‚ respect
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