Subject: Delivering Customer Value Though Marketing Term: 2013/2014 Term 2 Tittle: UNIQLO Casual wear – Individual Assignment UNIQLO - A number 1 Japanese Clothing Company Assignment: i) Describe and analyse the brand’s product‚ market positioning‚ pricing strategies and its target segment. ii) Critically evaluate if the brand’s marketing activity is delivering values to its customers. Why? iii) Suggest ways in which the brand can improve in its marketing strategies
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Enquiry Topic: Can Standard Chartered Hong Kong Marathon promote Hong Kong people’s participation in running as an exercise? A. Problem Definition The Standard Chartered Hong Kong Marathon (SCHK Marathon) is a yearly held major sports event in Hong Kong. Gaining high acceptability both locally and globally‚ it has been awarded the “M mark” event by the Major Sports Events Committee of Hong Kong since 2004.[ Major Sports Events Committee http://mevents.org.hk/en/events_marathon.php] It was also
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Title The relation between the customer behavior and shopping centre promotion Author(s) RISHI The relation between the customer behaviour and shopping centre promotion Citation Issue Date 22/3/2012 URL Rights 2002 http://hdl.handle.net/10722/28778 The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. The Relation between the Customer Behaviour and Shopping Centre Promotion: A Case Study of Whampoa Garden
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HTM 4105 Contemporary Tourism Issues Topic: TOWARDS SUSTAINABLE TOURISM – KEY PROBLEMS AND ISSUES FACING HONG KONG Introduction Unquestionably‚ Hong Kong is a blessed land where possesses prosperity and most of the elements of being a world class cosmopolitan which has successfully attracted visitors over years‚ especially from the mainland by emphasising our world-class shopping‚ dining and other urban attractions (Lam‚ H.‚ 2004). Despite the flourishing scene of the tourism industry‚ the
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Tables of Content Page Summary 1 Introduction 2 Porter’s Five Forces Framework -Potential Entrants 3 -Substitutes 4 -Buyer Power 5 -Supplier Power 7 -Degree of Competitive Rivalry
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SINGAPORE POLYTECHNIC SINGAPORE MARITIME ACADEMY Diploma in Maritime Business Port Management Assignment MA0116: Port Management NGIAM HUIYUN (1032679) AMY YULIANA BINTI JASNI (1137615) MUHAMMAD SAEEDTHUDEEN BIN MOHAMED RAFI (1137657) NUR SHAKEELA BTE SUBHAN (1137743) NURUL SHAQDAH BINTE KAMARUZZAMAN (1138335) Year of Study: 2nd Year Module Lecturer: Ko-vin Ng Academic Year: 2012/2013 Word count: 1996 words Abstract This report highlights the different
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Question 1 - What is the focus and what are the strategies being employed in the organisation’s marketing program? 1.1 Introduction – Ocean Park’s mission and core values Ocean Park (“OP”) is the first theme park in Hong Kong and opened in 1977. It is a non-profit making organisation that aims to provide visitors a unique guest experience combining three elements of entertainment‚ education and conservation. With its long history and distinctive image‚ it has always been regarded as Hong Kong people’s
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Brand selected: Wing On Travel Agency Content Page Introduction .................................................................................................................. 2 Company Background ................................................................................................. 2 Revitalization strategies – Expanding brand awareness .......................................... 3 Revitalization strategies –Improving the brand image .......................................
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Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING STRATEGIES FINANCIAL PLANNING
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The University of Hong Kong | Faculty of Architecture | Department of Real Estate & Construction CCCH9031 Property Rights‚ Built Heritage‚ and Sustainable Development in Hong Kong 1st Semester 2013-14 Lecture and Tutorial Guide (Week 11) Guest Lecture (7): 13.11.2013 (Wed) 4:30-6:30pm MB217 Sustainable Development: the Role of Entrepreneurship vis-à-vis that of the Regulator [Course Learning Outcomes 1‚ 2‚ and 3] By Professor Frank Lorne Can a chicken talk to a cow? Is it possible to have more beef
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