THE IMPACT OF TECHNOLOGY ON MARKETING IN NIGERIA BY EMMANUEL OMOBHUDE IRABOR COMPUTERS AUCHI ABSTRACT With a few exceptions‚ available literature tends to uphold the view that technology has become a universally relevant concept in every business organization. Some argue that a consistent and positive relationship exists between Marketing and Technology. This paper therefore‚ proposes that with its effects on marketing‚ organizations and practitioner can create a symbiotic
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Central Bank of Nigeria BANKING REFORM AND ITS IMPACT ON THE NIGERIAN ECONOMY Sanusi Lamido Sanusi‚ CON Governor Central Bank of Nigeria Being a Lecture delivered at the University of Warwick’s Economic Summit‚ UK 17th February‚ 2012 Prepared by the Research Department of the Central Bank of Nigeria Protocol 1. It is a great honor to be invited to address the Warwick Economic Summit‚ which has become one of the largest academic conferences in Europe. I wish to commend
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its banking system. The role of banks has placed them as a very valuable partner in the process of economic development. Nowadays‚ banks are very useful for the utilization of the assets of a nation. If there would be no banks then a large segment of assets in the country would stay idle. It is possible to attaining long-term success in the banking sector by providing excellent customer service. It is an effective strategy for taking full advantage from the engagement between customers with
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level of service by the sales people in groceries is not acceptable to most customers‚ consumers want a shop with a full range of grocery items. Hence they do not have to hop around from shop to shop‚ super markets offer clean and friendly environment with a wide range of quality products at affordable prices and it has become the primary channel for distribution of foods and other household effects to the consumers. Customers are free to move around the well displayed shelves to see‚ touch‚ feel and
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Egypt Egypt CUSTOMER SATISFACTION SURVEY At Dove‚ we’re always looking for new ways to keep our valued customers happy. Could you please take a moment to complete the following questionnaire and give each item a rank. Name: Gender: Occupation: Location (Address and Contact info): Age: What is the most attractive thing that would make you prefer Dove over competitive products? ……………………………………………………………………………… Very dissatisfied | Dissatisfied | Neither | Satisfied |
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Background Customer satisfaction‚ a business term‚ is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard. In a competitive market place where businesses compete for customers‚ customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Customer satisfaction is an ambiguous
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Evaluation of Passengers’ Satisfaction in Nigeria Airlines Industry By Ayantoyinbo‚ Benedict Boye Department of Transport Management‚ Ladoke Akintola University of Technology‚ Ogbomoso‚ Nigeria benedictboye@yahoo.com and Ajiboye‚ Araoye Olarinkoye Department of Transport Management‚ Ladoke Akintola University of Technology‚ Ogbomoso‚ Nigeria rinkoyemii@yahoo.com Abstract This paper work focuses on customer satisfaction as a major outcome of marketing
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Names SIN Programme E-Mail: Phone Submit 2 proposal forms‚ in different subject areas to the Course Lecturer General Subject Area Proposed Project Title Brief description of the context and significance Project Aim Research Question Project Objectives Project Scope ----------------------- 1 0977639376 BANKING AND FINANCE OBED 08104046 KAPESA kapesaobed@yahoo.com MONETARY AND
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The Impact of Customer Relationship Management Implementation on the UK Commercial Banking Industry 1. Introduction: The impact of customer relationship management (CRM) implementation on firm performance is an issue of considerable debate. This study proposes to examine the impact of the implementation of CRM on two functions of firm performance – cost efficiency and the ability of firms to generate profit – profit efficiency – using a large sample of UK commercial banks. The cost and profit
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Journal‚ Ethiopia Vol. 4 (3b) July‚ 2010 ISSN 1994-9057 (Print) ISSN 2070-0083 (Online) Fraud and Fraudulent Practices in Nigeria Banking Industry (Pp. 240-256) Owolabi‚ S. A. - Accounting Department‚ Babcock University‚ Nigeria E-mail: emilagab05@yahoo.com Abstract The paper reviews the various forms of fraudulent practice their impact and inducement for various reforms in banking industry. It also mentions various legislations targeted at reducing fraud and introducing some forms of control and reporting
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