*BEST PRACTICE: Customer *loyalty _The limited number of business contacts‚ the difficulty of recruiting new business customers and the cost of some business products or services all mean that maintaining customer loyalty is key to B2B marketing success. Sara Goodwins looks at some popular approaches to this problem_ Is it easier and less expensive to sell to existing customers than to find new ones? Of course it is. In the B2B arena‚ however‚ sales cycles are longer. If customers are not to be
Premium Marketing
THE IMPACT OF MOBILE BANKING ON THE EMERGING ASIAN COUNTRIES SUBMITTED BY SOURABH MUKHERJEE ROLL NO 31 PGDM IB 2009-11 RESEARCH TOPIC: Study the impact of mobile banking on the emerging Asian countries. RESEARCH HYPOTHESIS: The adoption of the channel of mobile banking model would increase overall profitability and increase the reach of customer base of banks in Asian countries. RESEARCH OBJECTIVE: The objective of the research is to understand the potential of mobile banking in emerging
Premium Mobile phone Bank Mobile network operator
IMPACT OF INFORMATION TECHNOLOGY ON NIGERIAN BANKING SECTOR (A CASE STUDY OF ZENITH BANK NIG. PLC) MURTALA MOHD WAY KANO BRANCH BY ANWAR HASSAN SPS/08/SMS/02856 IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD OF POST GRADUATE DIPLOMA IN BAYERO UNIVERSITY KANO. July‚ 2010 CERTIFICATION PAGE This is to certify that_________________________________ Name:- Anwar Hassan Exam No:- SPS/08/SMS/02856 SUPERVISOR :- DR. MOHD LIMAN SIGNATURE:- __________________________ DEDICATION
Premium Bank Online banking
The banking industry of Sri Lanka has undergone tremendous shift due to intense competition and technological developments. While banks are becoming more customer focused and market driven‚ customers are becoming more demanding and selective in their preferences. Minimizing of customer switching is one of the biggest challenges facing bankers today. This paper aims to examine the role of the service quality in determining switching behavior of the retail banking customers. Data gathered through
Premium Bank Linear regression Regression analysis
models”‚ Journal of the Academy of Marketing Science‚ Vol Bitting‚ E. and Ghorbani‚ A. (2004)‚ “Protecting e-commerce agents from defamation”‚ Electronic Commerce Research and Applications‚ Vol Cheung‚ C.M.K. and Lee‚ M.K.O. (2001)‚ “Trust in internet shopping: instrument development and validation through classical and modern approaches”‚ Journal of Global Information Chircu‚ A.‚ Davis‚ G. and Kauffman‚ R. (2000)‚ “Trust‚ expertise‚ and e-commerce intermediary adoption”‚ paper presented at the Americas
Premium Privacy Internet
Why quality customer service is more important in banking industry? Behaylu W.Deneke Most‚ if not all‚ private commercial banks in Ethiopia use almost the same marketing approaches to attract customers. They develop the traditional banking products and open branches everywhere then promote their branch and Products aggressively on the traditional channel. Before going to the detail let me differentiate between bank product and bank services. The bank products are deposit‚ borrowing or other
Premium Marketing Bank
AHMADU BELLO UNIVERSITY ZARIA FACULTY OF ADMINISTRATION DEPARTMENT OF ACCOUNTING AUDIT MANAGEMENT ACCT 707 USENI YUSUF ONWUDE MBF/ADMIN/0483/2009-2010 [pic][pic]INTRODUCTION SOLUDO.C (2004: 4) The Nigerian banking system has undergone remarkable changes over the years‚ in terms of the number of institutions‚ ownership structure‚ as well as depth and breadth of operations. These changes have been influenced largely by challenges posed by deregulation of the
Premium Bank Finance Economics
Impact of IT in Changing banking operation Introduction of Indian banking industry History of Indian Banking The oldest bank in existence in India is the State Bank of India‚ which originated in the Bank of Calcutta in June 1806‚ which almost immediately became the Bank of Bengal. This was one of the three presidency banks‚ the other two being the Bank of Bombay and the Bank of Madras‚ all three of which were established under charters from the British East India Company. For many years the Presidency
Premium Bank
emergence of the magic bullet theory. They include: • `the fast rise and popularization of Radio and Television • Emergence of persuasion industries such as Advertising and Propaganda • The Payne fund studies of 1930s‚ which focused on the impact of motion pictures on children‚ and • Hitler’s monopolization of mass
Premium Mass media
ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3‚ NO 10 FEBRUARY 2012 The Impact of E-commerce Technology Resources and Management Skills On Organization Capabilities In Malaysia Mutia Sobihah Abd Halim (Corresponding Author) Politeknik Hulu Terengganu‚ Kuala Berang‚ Terengganu‚ Malaysia. Nuru Mazlia Musa Politeknik Hulu Terengganu‚ Kuala Berang‚ Terengganu‚ Malaysia. Ahmad Munir B. Mohd Salleh Embat Faculty of Management and Economy‚ Universiti Malaysia
Premium Tourism World Tourism Organization Information technology