German Car Rental Industry | 21510 - Global Context of Management (Due: 07 May 2012) | Melissa Townsend 11245216 | TABLE OF CONTENTS Executive Summary | 2 | Introduction | 3 | Industry Landscape | 3-4 | Future Outlook | 4 | PESTEL Analysis | 4 | Porter’s 5 Forces Analysis | 5 | References | 6-7 | Bibliography | 8 | Appendices | 9-24 | ------------------------------------------------- ------------------------------------------------- Executive Summary -------------------------------------------------
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Car Rental Services Table of Contents S.no Description Page Introduction 3 1.0 Executive Summary 4 2.0 Business Description 5 2.1 Business plan 5 2.2 Long term goals of the company 5 2.3 Starting plan & Expenses 5 2.4 Company strength &Uniqueness of service 7/8 2.5 Potential of the business 8 3.0 Marketing Plan 9 3.1 Marketing segments & Target segments 9 3.2 Market needs 10 3.3 Competition 10 3.4 Promotion & Advertising strategy 11 3.5 Pricing Strategy 11 3.6 Marketing Budget 12
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What do you think of when you hear “Enterprise Rent-A-Car”? Do you think of “We’ll pick you up”—the catchphrase that reflects the company’s willingness to come to your door when your car’s in the shop or you’re ready to take a trip? You probably don’t think “largest rental car company in the United States” or “hires more college grads than any other company.” Both of those descriptions are true‚ however. The company started in St. Louis when Jack Taylor opened a tiny auto-leasing business and named
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ENTERPRISE BUILDS ON PEOPLE When most people think of car rentals firms‚ the names of Hertz and Avis usually comes to mind. But in the last few years‚ Enterprise Rent-A-Car has overtaken both these industry giants and today it stands as both the largest and the most profitable business in the car rental industry. In 2001‚for instance the firm had sales in excess of $6.3 bn and employed over 50‚000 people. Jack Taylor started Enterprise in St Louis in 1957.Taylor had a unique strategy in mind
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Company Description: Enterprise Rent a car is a multibillion dollar industry leader in the car rental business. The company was founded in 1957 and generates annual revenue of 10.1 billion with over 900‚000 cars in its fleet and with the help of 66‚000 employees. The company was build on the idea that the biggest ideas are the simplest and should be customer focused. “Take care of your customers and your employees first and growth and profits will follow” (Jack Taylor‚ founder of Enterprise)1
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Association for Stock Car Racing. NASCAR is always looking at and advancing in safety‚ because racing will always be dangerous‚ that is what gives the racers the thrill. The only thing that NASCAR can do is try to make the driver as safe as possible without compromising the racing thrill. NASCAR safety has dramatically improved as a result of advancements in technology and necessary reactions to tragic events. Despite all of this however‚ more work still needs to be done as cars evolve to ensure driver
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crisis provoked consumers into buying more used cars in the UK? Table Of Contents Executive Summary 3 Section 1: Introduction 3 Section 2: Literature Review 3 Section 3: Methodology 4 Section 4: Findings 4 Section 5: Conclusion 6 References 6 Appendices 9 Executive Summary This report looks into the question of whether or not the financial crisis and recession has provoked UK car buyers to begin to buy more used cars than new cars. The primary and secondary research conducted
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Kathmandu‚ Nepal surazneupane@hotmail.com Who Killed the Electric Car? The movie “Who Killed the Electric Car” is based on the electric cars designed‚ developed‚ and manufactured by General motors‚ and later destroyed by the same company. I was surprised to see how a company could destroy the technology that is economical‚ futuristic‚ beneficial and pollution free. This documentary movie also deals with history of electric car in the automobile industries. This movie try to showcase the advantages
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Electric Cars: Savior‚ Satan‚ or Step in the Right Direction Introduction: While it may seem that electric cars are a new fad of the twenty-first century‚ this is not the case. Electric cars have been around since roughly the 1890s‚ and in fact they were the dominant motorized vehicle in the market until about 1929 [1‚ p. 17]. This was due mostly to high gas prices during war and the fact that back then having a range of 18 miles was more than enough to meet the needs of most people. But then
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The Aerodynamics of Future Electric and Hydrogen Fuel-Cell Cars Wilson Tong School of Aerospace‚ Mechanical and Manufacturing Engineering RMIT University‚ Melbourne‚ Australia ABSTRACT This document will investigates the influence of global warming and peak oil including the consequences that affect the vehicle industry. Much research and development have been done in recent years to either "electrified" or to implement fuel cell onto normal road vehicles. The use of fuel cell on
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