Trident University Luis Rodriguez Module 2 Case Assignment MKT 301 Principles of Marketing Dr. Thomas Klein 1 November 14 1. Explain what Fournier means by "having a relationship" with a brand. 2. Using two brands chosen from the categories below‚ explain whether or not you believe that customers have relationships with those brands. The categories for this case assignment will be: automobiles and fast food restaurants. 3. Expand your thinking and explain whether‚ based on Fournier ’s
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high involvement and low involvement * Computer software (e.g. game or app/application) *Underwear *Restaurant 1. Explain why the first product you chose was a High Involvement purchase and why the second was a Low Involvement purchase. 2. Identify and discuss the differences between the way you went through the purchase decision processes for the two products. 3. Assume now that you are a marketer of each of the two products that you have discussed in the previous pages. Applying
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Unit 301 Outcome 1: understand why effective communication is important in work setting. 1.1 Identify the different reasons people communicate Different reasons people communicate is to engage in conversation‚ to make a point‚ to explain a reason a point or a command and to receive important information. 1.2 Explain how communication affects relationships in work setting. Communication can affect relationships in a variety of ways‚ one way it can affect relationships is for example
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complexity of sustainability indicators are vary. The authors suggested that sustainability reporting framework needs undergo further standardization and enforcement of the disclosure indicators to avoid any negative impact on investors and consumers in case of corporate failure or mismanagement in the upcoming future. There is growing concerns associated with whether organisations have to report their sustainability performance from the early 1990s. Fortunately‚ there are many corporations are voluntary
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unit 301 make a booklet to help inform a new member of staff about parental patnership. in your booklet list the values of parental partnership in their child’s early learning. explain why it is so important both in the setting and also to promote home learning and also explain why it is important for settings to have clear policies on how this should be done. One of the most important partnerships that you will make will be with parents. it is essential that we developstrong partnerships with
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Unit 4222-301 Promote communication 1. Understand why effective communication is important in the work setting 2.1 People communicate to let other people know their needs and wishes. They also need to tell others if they are in pain and how they are feeling‚ and to put their anxieties at ease. It is important in my role that I communicate constantly with my client to understand how she is feeling daily and to let her other carers know her needs and if her needs change at any time. I also
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Task 1 a.) Diversity in the workplace is recognized positively in many different ways‚ and can make up a strong workforce of all aspects inside different organizations. These include a variety of age‚ gender‚ their background‚ race‚ religion‚ disability‚ sexual orientation‚ and personality or even the style of how somebody works. All these factors create a diverse work force. By embracing these factors into the daily running of an organization it can be beneficial for both employer and employee
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301 – Set objectives and provide support for team members Describe the purpose of your team:- The purpose of my team within my setting is to ensure the running of the business and to make certain that the service individual needs are met to the highest standard. You have to adhere to all the policies and procedures. Within my setting all team member are interviewed and have to go through a lengthy to ensure that they will fit in with the team and be able to meet the service user’s needs.
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In the cash basis accounting revenues are reported in the same period that cash is received from customers. When the cash is paid out expenses are reported on the income statement. In the accrual basis of accounting revenues are reported when they are earned‚ which most of the time happens before customers pay out the cash. Unlike cash basis‚ in accrual basis‚ expenses are reported on the income statement in the same period they occur. Accrual basis accounting oftentimes provides a more accurate
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Table of Contents Introduction 2 Identify and describe the customers 2 Bargaining power of customers: 2 Discuss and Evaluate on The customer relation management 3 How they create value for customer 4 Recommendations 4 Customer profitability analysis 5 Conclusion 5 Reference 6 Introduction Apple Inc. is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. The company’s famous hardware products
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