1) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to A. conduct an experiment B. develop a formal research project to gather primary data C. conduct informal discussion with outsiders‚ including intermediaries‚ to see if he has correctly defined the problem D. develop a hypothesis and predict the future
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1) Big Fizz Co.‚ a manufacturer of cola-flavored drinks‚ wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B. Place C. Promotion D. Price 2) Hewlett-Packard sells personal computers through specialty computer stores‚ electronics superstores‚ and its own Internet site. What is the marketing mix variable that is
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Far Eastern University Institute of Accounts‚ Business and Finance A Marketing Research on Determining the Factors that Affect High School Graduating Students on Choosing a School Submitted by: Lugue‚ Nicole Anne S. Aquilera‚ Anne Margarette R. Corpuz‚ Kim Renzel C. Gabay‚ Maria Ellaine M. Gaza‚ John Ronel V. Submitted to: Professor Aristotle Chico July 20‚ 2013 I. Statement of the Problem 1. Does price or tuition fee becomes
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Case study page 600: Question one: What has sustained Southwest culture? Southwest Airlines has a strong culture that lasted for 32 years. The organization’s core values are intensely held and widely shared by the whole organization‚ meaning that all employees believe in and stick to the organizational culture which makes sense why it’s regarded as having a strong culture. Which is reflected through their performance‚ loyalty and commitment‚ even when others competitors rose in the market
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9: Woodside Petroleum Limited is about to raise additional short-term funding to meet its funding needs over the next three-month planning period. It is considering issuing commercial bills or promissory notes. (a) What is a promissory note? Identify and briefly explain the roles of the parties to a P-note issue. (b) What are the main differences between P-notes and commercial bills of exchange? A promissory note‚ which typically has a maturity of 90 days‚ is described as ‘an unconditional promise
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Principles of communication in adult social care settings Task A Ai. 1. Continuity of care 2. Socialise and build relationships 3. Safety of service users and their health 4. Share information i.e. updates‚ changes Aii. 1. Builds up trust and good working relationships with both service users and colleagues‚ which‚ will help people feel confident in coming to you with information/needs or general chats which could then help with the care of a service user in the future
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Review Entrepreneurship EXAM 1 Chapter 1 -5 CHAPTER 1 3.- What is entrepreneurship? Entrepreneurship is the process by which individuals pursue opportunities without regard to resources they currently control. The essence of entrepreneurial behavior is identifying opportunities and putting useful ideas into practice. Requires creativity‚ drive‚ and a willingness to take risks. How can one differentiate an entrepreneurial firm from any other type of firm? Entrepreneurial firms are
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1. Identify three areas where IT could be applied to improve management of Ellington Galleries. a. Supplies Chain Management- ordering‚ pricing‚ shipping b. Customers Resource Management – orders‚ personal information‚ c. Accounting Information System - billing‚ invoices‚ stock‚ customers‚ employees 2. Explain how each solution would benefit the Galleries‚ specifically addressing how it could improve business intelligence (BI) and decision-making and/or overall management of the business
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Outcome 1 For this outcome I have been asked to explain why effective communication is important in developing positive relationships with children‚ young people and adults. 1.1 It is important to have effective communication with children‚ young people and adults in order for them to feel comfortable and to enable us to have positive relationships with them. Below are the reasons as to why this should be done for children‚ young people and adults. We should always come across as positive
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Michelle Young MKT 568 2/5/2015 McDonald’s and Obesity 1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads? McDonald’s should respond to Ronald McDonald being compared to Joe Camel by showing positive aspects of Ronald and how he is a positive influence on children. I don’t think McDonald’s should eliminate Ronald completely‚ eliminating him from ads
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