international brand‚ Bata has adopted the cross-market segmentation to study the local market. This approach allows Bata to subdivide the consumer into country-based since different countries have the different economic environment‚ political environment and cultural environment. In the local market‚ Bata segmented their consumer based on the demographic‚ psychographic and geographic factors. Generally‚ gender‚ age and income differentiated under the demographic factors. Bata footwear is specially
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Raisa Tasnim | 2011-1-10-222 | Tahrima Khan | 2011-1-10-226 | Mezbah Uddin ahmed | 2011-1-10-22 | Letter of commence TABLE OF CONTENT SUBJECT | PAGE NO | EXEICUTIVE SUMMARY | | | | | | | | | | Executive summary of Bata is one of the world’s leading footwear retailers and manufacturers with operations across 5 continents managed by 4 regional commercial business units (CBUs). The MBU approach provides quality resources and support in key areas to the companies operating
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Summary: The Marketing Plan of Bata India makes a serious effort to rejig its performance. This includes launch of Bata’s overseas brands and revamp of retail formats‚ among others. The plan includes a series of initiatives to bring the customer back into the stores i.e importing high-end brands from Bata’s international stable‚ launching a slew of locally designed footwear‚ revamping retail structure and a high-decibel ad campaign‚ plans to bring in weinbrenner‚ a global Bata brand and wipe n’ go‚ shoes
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Introduction Since 1942 Bata Pakistan has been offering its services to its valued customers by offer quality products. It was incorporated in Pakistan as Bata Shoe Company (Pakistan) Limited in 1951 and went public to become Bata Pakistan Limited in the year 1979. Since its inception‚ the company has not only maintained a good reputation of manufacturing high quality footwear for all segments. Bata Pakistan is serving its valued customers through a strong retail network comprising of more than
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Chapter – 1 1.1 Introduction of the Company: Bata Bangladesh is affiliated to the Bata Shoe Organization‚ the world’s largest footwear manufacturing and marketing organization. Started operation in Bangladesh in 1962‚ Incorporation in Bangladesh in 1972. Currently‚ Bata Bangladesh operates 2 manufacturing plant Tongi and Dhamrai‚ Bata Bangladesh is producing around 110‚000 pairs of shoes daily. It has a modern tannery with the latest technological facilities to process 5 million square feet
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Category is the merchandise divided into special groups of articles which are general type. CATEGORIES OF BATA: Children’s Dress‚ Casual & summer Women’s dress Women’s casual Women’s Summer Women’s Canvas Women’s casual Men’s Dress Men’s Casual Men’s Summer Men’s canvas Men’s Thongs etc. BRANDS OF BATA: IN HOUSE BRANDS Bata Bata Comfit Sandak Bata & i Weinbrenner Bata prestige Bata ambassador Marie Claire Power North Star Marie Claire Patapata Bubble gummer B-first OTHER BRANDS Hush Puppies
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behaviors.As the different segments need different products‚ BATA has tried to deliver different products for their selected segments.Four very important variables of market segmentation of BATA are discussed in following table: Variables | Segmenting unit | Explanation | Example | Geographic | World region | BATA has covered 5 regions. | Europe‚ Asia Pacific‚Latin America‚ North America‚ Africa. | | Country | Bata has been developed in almost 79 countries. | Bangladesh‚India
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Director‚ Bata Emerging Markets (WEST) Previous positions President Director‚ Bata Indonesia Managing Director‚ Bata Kenya Managing Director‚ Bata India Vice President‚ Wholesale & Marketing‚ Bata Ltd‚ Toronto‚ Canada Managing Director‚ Bata Bangladesh Muhammad Qayyum Vice Chairman & Managing Director Previous positions Retail Manager‚ Futura Footwear Limited‚ South Africa Retail Manager‚ Bata Pakistan Limited Merchandising Manager‚ Bata Pakistan Limited Area Manager‚ Bata Pakistan
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Target market of Bata: Bata Shoe Limited‚ the country’s largest shoe manufacturer‚ will start marketing world famous Nike shoes and sportswear next month as it aims to grab a slice of the fast-growing branded footwear market‚ a company official said Wednesday. Nike has already made Bata the licensee for Bangladesh‚ allowing the multinational shoe company to market its products all over the country. "Initially‚ we will market Nike products including shoes‚ apparel and lifestyle items in five of
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Literature of BATA Presented By- Rakesh Gakare Sushmita Agrawal Siddhartha Roy Kiran Thakur CONTENTS A JOURNEY FROM TO 1. Early History and Evolution of BATA The Bata Shoe Organization (BSO) is one of the world’s largest manufacturers and retailers of footwear. The company rapidly expanded after
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