Table of contents: I. Introduction II. Company’s Background III. Company’s Memorandum IV. Strategic Analysis: Mission‚ Vision and Values Marketing strategy‚ Aims and Objectives SWOT Analysis Market Research V. Communication Campaign VI. Recommendations VII. Conclusion VIII. Learning Experience IX. Thanks X. References XI. Appendix I. Introduction: Marketing management is the act of choosing and targeting different markets and creating good relationships with them‚ regarding
Premium Marketing Lufthansa Marketing plan
Metropolitan University Turkish Airlines Marketing Plan (Portfolio) Summer/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors
Premium Marketing
that has been given in the textbook (Exhibit 6.3-The Value Chain)‚ below is a value chain of Turkish Airlines. Primary Activities: * Operations: Turkish Airlines operates schedule services to over 200 international and 50 destinations‚ serving total of 265 airports in Europe‚ Asia‚ Americas and Africa. * Marketing and Sales: After getting award of best airlines company in Europe‚ the Turkish Airlines has been focused on to have sponsorship with biggest soccer teams which are Barcelona FC and
Premium FC Barcelona Marketing Human resource management
Turkish Market Growth 60 (’000‚000) Annual GDP Growth Forecast (2010-2030) Asia Pacific Africa 52 44 44 51 Domestic (*) CAGR 28.75% International CAGR 9.88% 4‚7% 4‚4% 4‚2% 50 40 Latin America M.East 35 30 32 2003 2004 2005 2006 2007 2008 2009 2010 Source: General Directorate of State Airports Authority (DHMI). (*)Some pax counted double by DHMI 9 14 10 27 20 36 30 25 38 41 4‚1% 3‚4% 3‚3% 2‚7% 2‚0% 32 CIS World North America
Premium Turkish Airlines Revenue Star Alliance
Turkish Airline Industry Overview June 12‚ 2011·by AC· in Aviation. · Today‚ I would like to provide brief information regarding the marketing and survival strategies of the airline industry‚ both locally and internationally. I should probably stress that the airline industry is too global to be considered as only domestically so a marketing analysis ignoring the international market situations would be off balance and superficial. The airline industry in Turkey was first constructed as a monopolistic
Premium Airline Avianca Low-cost carrier
Southwest Airlines Mission and Vision Statements Southwest Airlines has two statements declaring their mission. “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit.” This mission defines that customer service is their top priority. Southwest differentiates themselves not only by their reputation for customer service but by the value it places on a happy
Premium Customer service Customer Southwest Airlines
FREE TRADE‚ IMPORT AND EXPORT Capitalism’s last evolved version: neo-liberalism is in the every corner of the world now. In this system‚ one of the most important‚ main subject is free trade. Some people think we shouldn’t import. They say when we buy product‚ GNP can’t improve. In other hand‚ some people say we should import. They think everybody should specialize in best product. Thus‚ products are getting more economic. However‚ I don’t believe that we can’t make a decision about what
Premium Firm Thought International trade
Module Leader: Dr Anne GrahamBy DuysalToguz -12235821Date Due: 09/01/2012Word Count: 2‚170 | Turkish Airlines | 4TRS680: Airline Management | Table of Contents 1. Introduction 2 2. Operational Characteristics 3 3. Financial Performance 4 4. Competitive Situation 5 5. Conclusion 6 6. Appendices 7 Appendix 1 – International comparisons of air travel related to GDP‚ 2004 8 Appendix 2- Industry Average International Traffic Vs. THY International Traffic 8 Appendix
Premium Airline Air France Pakistan International Airlines
summarize their goals and objectives in Mission and Vision statements. Both these things serve different purposes for the company but are often confused with each other. While a mission statement describes what the company wants now‚ the vision statement describes what the company wants to be in the future. Let’s talk about vision statement. What is Vision Statement? A vision statement talks about what the company wants to be. It describes what the "vision" of the company is for its future. It lists
Free Strategic planning Statements Sentence
Our Vision is ... | | | To be the most preferred company that brings Luxury in every home. | Our Dream Mission is to ... | | | | Inspire people to live better & luxurious lives. | | | Create a second earner to make an extra income towards the rising inflation. | | | Provide the best business opportunity. | | | A Laptop for every home in India. | | | Deliver exceptional quality products to urban and semi urban homes. –best buyAt
Premium Human resource management Human resources Ethics