[pic] CII Institute of Logistics PGDSCM & Certificate Programs Assignment II – July-Dec 2009 MARKETING MANAGEMENT Time : Three Hours Marks : 100 Part A Answer all questions (20 x 1 = 20 Marks) 1. Which of the following is not a participant in consumer buying process? a) Initiators b) Influencers c) Users d) Approvers 2. Which of the following is true about Pure Competition? a) Large number of sellers selling heterogeneous products
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KFC‚ or also known as Kentucky Fried Chicken‚ has been one of the most famous fast food franchises nowadays along with McDonald’s and Subway. Looking at the graph above we can see that Yum! Brands‚ the parent’s company of KFC are the third biggest firm in the fast food industry. By serving more than 12 million customers in 21000 stores in 109 countries every day‚ KFC has become the world most popular chicken fast food franchise. (1) However‚ over the past decade‚ KFC’s suppliers have been caught
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without initially having a strong and stable internal environment. This study will focus on that element of the organisation‚ particularly of Shangri-la Hotels and Resorts. Specifically‚ the study shall take into consideration the issue of employee turnover in relation to specific human resource management practices provided by these organisations in the hospitality industry. For this chapter‚ the subsequent parts shall give further details about the intention of this paper. Specifically‚ the chapter
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EMPLOYEE TURNOVER: BAD ATTITUDE OR POOR MANAGEMENT? NARESH KHATRI Assistant Professor Nanyang Business School Nanyang Technological University Mail Box: S3-B2-C-82 Singapore 639798 Phone: (65) 790-5679 Fax: (65) 791-3697 E-mail: ankhatri@ntu.edu.sg PAWAN BUDHWAR Lecturer Cardiff Business School Cardiff University Aberconway Building Colum Drive Cardiff‚ CF1 3EU E-mail: budhwar@cardiff.ac.uk CHONG TZE FERN Nanyang Business School Nanyang Technological University Singapore 639798 E-mail: p7515495z@ntu
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Turnover (employment) Turnover‚ in a human resources context refers to the characteristic of a given company or industry‚ relative to rate at which an employer gains and loses staff. If an employer is said to have a high turnover‚ it most often means that employees of that company have a shorter tenure than those of other companies in that same industry. Similarly‚ if the average tenure of employees in a particular sector is lower than that in other sectors‚ that sector can be said to have a relatively
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Profile and History Kentucky Fried Chicken (KFC)‚ founded by Colonel Harland Sanders in 1930‚ has developed to become one of the largest fast-food chicken operator and franchiser around the world with more than a billion "finger lickin’ good". In 1966‚ it went public and was acquired by PepsiCo‚ Inc. In 1997‚ PepsiCo spun-off of its quick service restaurants including KFC into an independent restaurant company‚ Tricon Global Restaurants‚ Inc (KFC Vietnam 2008). The company now was known as Yum
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HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served in a bucket . Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin‚ Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early
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The Cost of Turnover Putting a Price on the Learning Curve by Timothy R. Hinkin and J.BruceTracey Employee turnover does more than reduce service quality and damage employee moraleit hits a hotels pocketbook. E mployee turnover has long been a concern of the hospitality industry‚ and therefore of researchers who examine industry human-resources concerns. One stream of research that arose in the past 20 years was an effort to quantify the cost of employee turnover. Although most managers
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History: KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville‚ Kentucky‚ United States‚ which specializes in fried chicken. An "American icon"‚ it is the world’s second largest restaurant chain overall (as measured by sales) after McDonald’s‚ with over 18‚000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands‚ a restaurant company which also owns Pizza Hut and Taco Bell. KFC was founded by Harland Sanders
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1. Executive Summary. KFC made a plan to launch a chain of their restaurants‚ they made a marketing plan while analysising opportunities and risks of the market and understanding Muslim society. For example in the Middle East Number of internal and external and marketing analysis was carried out looking into marketing mix how they have launched their restaurant with some extra local recipes one of them is‚ Arabian Rice. The way in which KFC made a markerting plan and implemented it will be analysed
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