* 3. Television Viewership Data * The total viewership in Indian TV market is 112 million; out of which: Cable & Satellite viewership= 78 million Terrestrial/Regional= 30 million Direct To Home (DTH)= 4 million IPTV ( Internet Protocol Television) & Mobile platforms have negligible viewer ship as if now. *Source: Price Waterhouse Cooper (PWC) report-2008. * 4. Growth of TV Media Year after Year * The growth of TV media has seen an upward swing from year 2005 to 2007‚ which is: 15%
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ISSN: 2249-4588 & Print ISSN: 0975-5853 Impact of Television Food Channels on Society By Suhail Aziz Zaidi‚ Sehrish Suhail Zaidi & Muhammad Akram Naseem University of Lahore‚ Pakistan Abstract - The objective of this is paper to study the impact of TV food channels on society‚ with respect to economic‚ social and psychological aspects. Survey method is used to collect the primary data. In subcontinent eating is source of pleasure‚ entertainment‚ fun‚ and way to express love & respect to others. No
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in a newspaper‚ morning show‚ magazine‚ and so on‚ is referred to as earned media. requires creativity‚ strategy‚ and an investment of time and resources. advertising is paid for‚ meaning that companies purchase ad space in a magazine or a blog or on a billboard and then put the ad they have designed into the space they paid for. more straightforward to measure‚ and there is more control over the message. Reflection: The difference between these two is that advertising is like the easier
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HIV Prevention through Thailand’s Condom Ad Ini this paper I want to This condom ad is from Thailand and show a man coming to a store and whisper to the casher to buy condom because he’s embarrassed to buy it. Then he look around anxiously and everyone are judging him for buying a condom. But then he realize it’s only on his mind and people are not really care about him buying condom. And at the end of the advertising is the campaign words about not to be ashamed to buy condom because you’re being
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Brand Recognition of Television Ads CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION Standing out amid a massive chorus of competitors is a challenge for any company in today’s business climate. Want evidence? Look at any magazine‚ TV show or surf the Internet. The number of offers and sales pitches one receives on a daily basis is simply staggering and increasingly ineffective. It’s no wonder‚ then‚ why businesses are seeking new and more effective ways of increasing the influence of their
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Modern Family Television network ABC Family’s breakout comedy series‚ Modern Family‚ is a show full of life lessons and hidden meanings. Most television shows nowadays are all about sex‚ alcohol‚ and the dramas that occur because of them. Modern Family is not an exception‚ however it focuses more on the family aspect of life’s many dramas. On the surface‚ it is similar to the sex and drugs filled television shows that consume the media these days‚ but underneath that surface each episode has a
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“I’m afraid that if you look at a thing long enough‚ it loses all of its meaning” – Andy Warhol It is widely accepted that advertisement plays an important role in today’s society and our life style. Since the advertising is ubiquitous‚ it also affects and influences people in thought-provoking and encouraging ways to get action after they are exposed to a certain advertisement. People also tend to buy any particular type of product pertaining to the feeling vis-à-vis the extent to which of how they
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1) Use the AS/AD framework to show the separate effects on GDP‚ inflation and public sector borrowing on any single national economy of: a) cut in public spending b) an increase in the rate of VAT (sales tax) c) a slowdown in the GDP growth of less developed economies. (Make sure that you include clear and appropriate diagrams for this question) According to Begg and Ward (2009) fiscal policy is the government’s decisions regarding taxation and spending to influence level
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Let us first understand the components of the AD/AS model‚ so we can determine and identify the factors which play a part in the level of output in the economy‚ and learn how the government intervenes in order to implement macro-policies in order to increase output‚ and the effects of these policies on the economy. The AD/AS model shows the combinations of both the aggregate demand curve and the aggregate supply curve. The aggregate demand curve shows the combinations of the price level and level
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reading‚ school work‚ playing‚ exercise‚ family interaction‚ and social development. Just how big a presence is TV in kids’ lives? TV viewing among kids is at an eight-year high. On average‚ children ages 2-5 spend 32 hours a week in front of a TV—watching television‚ DVDs‚ DVR and videos‚ and using a game console. Kids ages 6-11 spend about 28 hours a week in front of the TV 41 percent of TV-viewing is now online‚ time-shifted‚ or mobile‚ making its influence even more prevalent and accessible for anytime
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