Origin of advertising Impact of advertising Role of advertising in marketing mix. Advertising and elements of marketing mix AIDA Formula in Advertising ADVERTISING AGENCY What advertising agency represent? Preference for advertising agency: Selection of an Advertising Agency: ADVERTISING CAMPAIGN: What does it mean? Requirement of advertising campaign Factor influencing planning of an advertising campaign: Procedure for planning advertising campaign:
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Advert Questions (A) (a) Comment on the advertising strategy adopted previously and currently. PREVIOUS STRATEGY -IT WAS A SHALLOW APPROACH. NOT POSITIONED EFFECTIVELY FOR THE MARKET. THE TOTAL ADVERTISING WAS AWFUL. IT CREATED MORE PROBLEMS IN THE PEOPLE’S MIND. CURRENT STRATEGY -TREAT CHICKEN AS EVERY FOOD. Toward off negatives: ‘Chicken so fresh‚ it simply melts in your mouth. Reason: Superior blast freezing process.” “Chicken so fresh‚ it’s only minutes old
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your kid only learns between 9:00 a.m. and 3:00 p.m.”(qtd. in Alexis 247) .The connection between the desensitized youth of our nation and the American mass media is undeniable. American Children spend more than fifty-three hours a week watching TV or using video games‚ cellphones‚ and computers (Kaiser Family Foundation). That is an incredible amount of time for anyone‚ let alone a child. Sociologists believe that the media is used as a means to educate youth in regards to beliefs and values
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Jeremy Vine Bids Goodbye to Strictly Come Dancing BBC presenter‚ Jeremy Vine bid goodbye to the popular dance based show ‘Strictly Come Dancing’ but no doubt the man has surely earned some great fans and admirers through this show. ‘Strictly Come Dancing’ made Jeremy display a different side of his personality which he could not show in his other shows. The radio 2 presenter was in the dance-off with Jamelia but the judge’s decision went in favor of the Loose women panelist which Jeremy gracefully
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Windows™ Media Center and the Apple TV® respectively. But how about the other companies‚ what are their positions about this? This paper would talk about and deal with internet TV‚ its advantages and how it influences companies to adopt new policies. Internet Television In internet television‚ the video files or the shows to watch are already on the companies’ servers and ready to download. The hardware setup may consist of the following: a television with an internet TV decoder box such as TiVo™‚ or
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“rights and obligations of the seller and the buyer”. The wording of the first sentence of Article 4 has been criticised as being too narrow‚ since it does not mention matters clearly covered by the Convention such as the interpretation of statements regulated in Article 8 or the modification of contracts mentioned in Article 29.9 At the same time‚ matters which are considered in many jurisdictions to relate to the formation of contracts are not covered by the Convention. Sellers Obligations A seller
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• Area Of Study: BELONGING • Strictly Ballroom • Film (1992) • Baz Luhrmann • Finding a sense of belonging The concept of belonging is explored well in the film Strictly Ballroom. Directed by Baz Luhrmann and released in 1992‚ this film explores the concept of belonging in relation to places‚ events and relationships. Throughout the film‚ techniques such as symbolism‚ lighting‚ costume‚ non-diagetic music and dialogue help to express these concepts to the audience. Firstly‚ Symbolism is
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audiences and technological advances. I believe these are the biggest problems facing advertising today and for the decade ahead. First‚ I will go into generational characteristics and what problems they constitute. For the older World War II generation‚ ages 75 and up‚ they respond to traditional advertising of television‚ paper magazines‚ newspapers‚ and so forth. Very little are reached through social media and advertising with new technology. They do not spend as much money as the other generations
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always the artists’ image is destroyed. Artists use a variety of ways to sell and promote their music‚ but using their music to promote a product in advertising has affected them the most‚ and not in a positive way. Advertising causes stress on the artist and it also ruins their image. Given these points‚ artists music should not be used in advertising because of the consequences it has on them. For starters‚ artists already have enough stress to deal with when just creating music in general. They
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viewers and so to generate advertising profits. Subjects of a reality show may be given some rudimentary directions off-screen‚ but the point is to allow the performers to act and react as normally as possible. History: Precedents for television that portrayed people in unscripted situations began in the 1940s. Debuting in 1948‚ Allen Funt’s Candid Camera‚ broadcast unsuspecting ordinary people reacting to pranks. It has been called the "granddaddy of the reality TV genre." Reality shows in
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