1 " " " " " " " " " " " " " Advertising and communication Final Assignment " " 2 SUMMARY " 1. Fashionable cakes ..........................................................................3 1.1 The market .........................................................................3 1.2 What is it ? .........................................................................3 1.3 What problem or opportunity does it solve? ............
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What is the Influence of Advertising on our children today? The influence of advertising on our lives‚ for both our children and us‚ for many years the influence of advertising has changed. Some people may remember when the advertisements of toy companies were directed at the adults instead of the kids‚ hoping that the adults might buy the products. Today’s advertisements have changed. Advertisements are more pervasive‚ sophisticated‚ and are now aimed directly at getting kids addicted to “products”
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Ethics in Advertising Advertising in China 4 Advertising to Children 8 Bratz toys10 Abercrombie and Fitch 12 Overuse and misuse of sex in advertisement- Fashion Industry 13 Advertising in China Using Sex to advertise is a marketing trick that lets companies play on peoples emotions in order to sell a product. There are many different ways that in which advertising can be used to influence people. Canada and China both have very different approaches
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Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials‚ but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. "The average American child sees more than 40‚000 commercials a year‚ and advertisers spend more than $12 billion annually marketing to themdouble the amount of
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“Advertising targeted specifically to children should be banned”. Why should such a radical proposition be considered? To what extent would it be possible to enforce such a ban? ____________________________________________________________ ____ Meet the TWEENS of Today: Energetic‚ enthusiastic‚ they have grown up faster‚ more connected‚ more direct and more informed. They have more personal power‚ more money‚ and more attention focused on them than any other generation before them. Gone are
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Will TV Succumb to the Internet? The Internet has transformed the music industry. Sales of CDs in retail music stores have been steadily declining while sales of songs downloaded through the Internet iPods and other portable music players are skyrocketing. Moreover‚ the music industry is still contending with millions of people illegally downloading songs for free. Will the television industry have a similar fate? Widespread use of high-speed Internet access‚ powerful PCs with high-resolution display
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"Communication remains God ’s great gift to humanity without which we cannot be truly human‚ reflecting God ’s image." (Cañaberal‚ 1993‚ 44) Freedom of speech is a right of individuals as they possess their own free will. Because of their free will‚ individuals have expressed their thoughts‚ desires‚ and aspirations through the mass media. Communicating freely with other affirms the dignity and worth of each and every member of society. Freedom of expression is essential in the attainment and advancement
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Generally speaking‚ advertising is the promotion of goods‚ services and ideas‚ usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity‚ public relations‚ personal selling and sales promotion. Advertisement Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to
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ADVERTISING – AN OVERVIEW Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception‚ advertising in India as anywhere else continues to mesmerize millions of people‚ cutting across age‚ gender and social and economic disparities. Advertising is • Paid for • A way of promoting products‚ services
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The advertising techniques used to promote products‚ ideas or services and persuade consumers to purchase it. There are a lot of advertising techniques. Such techniques as testimonial‚ bandwagon‚ weasel words‚ card stacking‚ name calling are generally used to attract public’s attention. Testimonial or celebrity endorsement is a technique in which someone famous that people like and respect speaks for the product. For example‚ Michael Jordan for Nike shoes. Using bandwagon the advertiser tries to
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