CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy MODULE TITLE: MARKETING MANAGEMENT AND STRATEGY WORD COUNT: 1999 1. EXECUTIVE SUMMARY The objective of this report is to critically analyse the case “Marketing the ‘Lost’ TV Drama Series” applying the relevant concepts of Marketing Management and Strategy. ABC has introduced the show in 2004 and since then legions of fans follow the adventures of the survivors of a plane crash in a deserted island. The
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Apple Distribution and Channel Management : Describe the channel strategy in place‚ give your opinion about its effiency and describe how to could be in the 10 coming years. The company Apple sells lots of technologic and innovative goods and services‚ like the famous iPhone‚ iPod or Macintosh. The success of this firm is due to the innovation‚ an excellent communication‚ design‚ the ease use‚ and in other hand due to the adapted channel distribution strategy. As we can see‚ Apple Products aren’t
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Marketing Mobile TV in India A Case study Introduction – Executive Summary India represents a unique opportunity in direct mobility due to its huge potential customer base and the relatively moderate penetration rate of services across this customer base. Paradoxically‚ the market is fragmented and price wars on voice services have reduced the margins on voice services to a minimum. In this context‚ with the upcoming advent of 3G‚ the possibility of generating more revenue than ever before from
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Questions and Part 1B‚ which is the corresponding excel spreadsheet with the financial analysis. A word of advice‚ read the case carefully‚ including the exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based
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occurring in season 1‚ episode 1. Other factors that subliminally affect our lives are ethics and doing drugs. If you really think about it‚ life itself is an ethic. How do people choose whether or not to start another life? Looking at the reality TV show‚ 16 and Pregnant‚ we can see how the young men and women at the ripe age of sixteen have to make a choice that will affect them the rest of their lives. A huge decision at such a young age really makes you grow and learn as a person fast. Even
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Reality TV vs. Real Life TV One of the main sources of news and entertainment is television. Every household has a television set in their home which the family consumes hours watching. Many reality TV shows are based on shallow and vague values. The growing trend in television now for our culture is “REALITY TV” (real life on TV). Just like the appeal to junk food or the internet reality TV has a dominant effect on our children and us as adults. There is real life and there is TV-life under influence
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manipulator brings tension‚ strain‚ complaints and conflict to a situation. Some people use passive manipulations - they come up with "poor me" situation to charm sympathy and pity out of others so others think they are wrong. One type of manipulation is TV manipulation. Television has now become an indispensable part of most household. Statistic s shows that people spend 50 hours a week in front of a television. Is television just a harmless entertainer as it is typically projected out to be‚ or is it
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Introduction. The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants. The aim is to discuss McDonald ’s distribution channel and the way in which this fast-food restaurant chain gets its products to the market. In the theory of the Marketing Mix‚ place (distribution) determines where the product will be sold and how it will get there. In fact‚ as noted on www.mcdonalds.com‚ McDonald ’s is the leading
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Industry Overview Indian luggage industry The luggage industry in India is currently undergoing consolidation. Competition in the sector is expected to intensify with the entry of foreign players like Delsey of France and many other Chinese players. The luggage market comprises three segments viz.‚ the premium segment‚ regular segment‚ and standard or economy segment. According to a Datamonitor report‚ “Luggage and leather goods sales via key retail formats in India to 2013”‚ luggage and leather
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Table of Contents Sr. No. | Title | Page Number | 1 | Introduction | 2 | 2 | Distribution Channels Structure | 2 | 3 | Terms of Appointment and Incentives for Distribution Channels | 3 | 4 | Reporting‚ Control and evaluation system for their sales force | 5 | 7 | Recommendations and Conclusion | 5 | 8 | References & Bibliography | 6 | Introduction: Success toady in the competitive world has become very difficult. This is because it does not solely depend on basic factors but
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