as it is a combination of audio and video advertising messages with unlimited varieties‚ unlike other means of advertising like newspapers‚ magazines‚ radio stations‚ and websites. Based on research reports‚ people spend four and half-hours watching TV as it is most common leisure activity. As a result‚ many times television is considered as ’king’ of advertising media as it has so much impact on people. It is also considered as ’king’ of advertising costs (expensive). Before a product is advertised
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INTRODUCTION Malaysia was one of the earliest British colonies to operate a radio broadcasting service. However‚ the British government did not show much interest in radio in its early stage of development (Asiah Sarji‚ 1994). Amateurs electric companies‚ telecommunication personnel‚ and radio enthusiasts were among those who started the ball rolling. In 1921 A.L Birch‚ the chief electrical engineer of the Johor state government‚ experimented with a Peto Scott type of wireless set obtained
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Violence on TV Most people in our society generally have the opinion that violence on television increases aggression in children and adolescents. Does it ? Who is to say whether television has a positively direct effect or a positive correlation ? However‚ the majority of the people who have researched this topic have discovered that violence on television is indeed one of the prime factors contributing to the increase in violent and aggressive behavior among the youth in society. That is to
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MOBILE TV: CHALLENGES AND CHANGING VALUE CHAINS Shwetha.R and Sowmya Parvathi B Department of Computer Science Vivekananda College of Engineering and Technology Puttur chetanaraorayi@gmail.com 15bhatsowmya@gmail.com Abstract— This paper intends to provide a techno-economic overview of the Mobile TV business and its business models. Recent trials have shown that a large number of people would like to consume mobile TV and few people doubt that this service will eventually be offered in the majority
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Reality TV Society is so addicted to reality television that it has become an issue. People are not aware of the dangers that reality television can inflict on the human mind and because of this people are becoming socially unproductive. According to Herskovits‚ ethnocentrism is “to view your own way of life superior to all others.” This explains the behavior and reactions of the reality stars‚ but what we don’t realize is that‚ one can be ethnocentric when they watch this and judge. Reality TV shows
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study done by the A.C. Neilson Company‚ the average American spends four hours watching television (“Television”). Generally‚ children watch even more than four hours a week (“How TV Affects Your Child”). Watching this much television can have serious impacts on a child’s health and development (“Colina”). It also shows a lot of things that most people would not consider being appropriate for children. Another problem that arises when children spend this much time in front of a television is that
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conflict to a situation. Some people use passive manipulations - they come up with "poor me" situation to charm sympathy and pity out of others so others think they are wrong. One type of manipulation is TV manipulation. Television has now become an indispensable part of most household. Statistic s shows that people spend 50 hours a week in front of a television. Is television just a harmless entertainer as it is typically projected out to be‚ or is it being used as a powerful mind control weapon by
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despite its exceptionally young age. Reality television shows are popping up every day‚ increasing viewer counts for the strongest television channels in the market. Their success‚ unlike their effect on the viewer‚ is in arguable. Salman Rushdie‚ in his article‚ Reality TV: A Dearth of Talent and the Death of Morality argues that reality television is a deterioration of mass entertainment‚ whereas in James Poniewozik’s Television‚ Why Reality TV is Good for us‚ reality television is viewed in a more
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The TV Generation Everyone has a moment in history which belongs particularly to him. It is the moment when his emotions achieve their most powerful sway over him‚ and afterward when you say to this person "the world today" or "life" or "reality" he will assume that you mean this moment‚ even if it is fifty years in the past. My generation is greatly influenced by the media‚ specifically television. Television becomes my reality by bringing into my life the happenings of the outside world.
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Reality Television Reality TV is the number one most watched type of show. In fact‚ reality TV episodes have increased to 57% of all television shows that can be found on your screens. Many people have different opinions on reality TV‚ usually love or hate. Some shows‚ influence people to be aware of their own problems‚ teach valuable tips and lessons or help people pursue their dreams. Although most big reality TV shows do include some form of humiliation as well. The society also is negatively
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