CHAPTER 1 INTRODUCTION INTRODUCTION ABOUT THE STUDY Under the modern marketing concept all marketing activities have to centre the consumer. Effective marketing therefore requires a clear picture of the consumer characteristics. Hence‚ it is the duty of business concern to study such factors to understand the consumer’s preference. Indian automobile industry is an ever growing industry. The industry has changed from being a seller’s market to a buyer’s market. Brand and media proliferation‚ information
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|180cc Bike | | |8 |Classification Of Respondents Based On Awareness About The Product TVS Apache |42 | | |Bike | | |9 |Classification Of
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transportation products under the TVS brand‚ for customers predominantly in Asian markets and to provide fulfilment and prosperity for employees‚ dealers and suppliers. 1.2. Vision "TVS Motor - Driven by the customer." TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product‚ at the right price‚ at the right time. 1.3. Introduction TVS Motor Company is the third
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the Aggressive personality types include being the boss‚ wielding power‚ competing with confidence‚ never backing away from a fight‚ being active and adventurous‚ being physically assertive and competitive in sports. Ex: TVS Apache RTR This is the advertisement of TVS Apache RTR 150
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activities and social media initiatives of the following leading two wheeler companies: Bajaj Auto Ducati Hero MotoCorp HMSIL Hero Electric Kinetic Motor Company KTM LML India Piaggio Royal Enfield Motors Suzuki Motor Corporation TVS Motor Yamaha Motor India Mahindra Two Wheelers Harley Davidson Garware Hyosung Some of these companies are market leaders‚ others are new entrants‚ and a few do not seem to have heard of social media‚ for good or bad - we could not find them
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the total exports in the two wheeler automobile industry is made in the motorcycle segment. Exports are made mainly to South East Asian and SAARC nations. India is the manufacturer of some of the best bikes in the world. Hero Honda‚ Kinetic Motor‚ TVS Motor‚ LML India are some of iconic bike manufacturers in India. There are cheap motorcycles that comprise the commuter bikes segment‚ as well luxury bikes like sports bike in India for the new age bikers. Ever year‚ a series of latest bike launch keep
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also main source of entertainment. Statistics say that there’s t least one TV in every American house. It has many benefits and also negative effects on children such as makes the children’s health bad‚ brain damaged‚ and learns children aggressive behavior. The first negative effect of watching TV is that it can make the children’s health bad. The body needs physical activities to burn calories‚ but most children watch TV for long time and tend to eat snacks while watching television‚ and forced
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SQL-MR query language. To test other other systems‚ the queries have to be translated. In this paper‚ an alternative implementation of BigBench for the Hadoop ecosystem is presented. All 30 queries of BigBench were realized with Apache Hive‚ Apache Hadoop‚ Apache Mahout‚ and NLTK. We will present the different design choices we took and show a performance evaluation. 1 Introduction Big data analytics is an ever growing field of research and business. Due to the drastic decrease of cost
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Apache girls go through a rite of passage. The ceremony last for four day. This rite of passage is to build strength‚ endurance and the character of a woman. The ceremony takes place on the fourth of July. A lot of money‚ time and energy is spent on preparation for the ceremony. Preparation for the party gives added importance to the ceremony and prepares the girl mentally for what is going to happen and gives her time to clarify her responsibilities. The ceremony starts with the rise of the morning
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------------------------------------------------- Racing past the Barriers The Success of the Apache Motorcycle in India Submitted to: Mr. Ahsan Durrani Submitted By: Badar Salam Kayani 1848 17th March 2013 Summary - This case study is about TVS Motor Company‚ the third largest two-wheeler manufacturer in India. TVS is among the top ten in the world‚ with annual turnover of more than USD 1 billion in 2008-2009‚ and is the flagship company of the USD 4 billion TVS Group. 1. What were the former characteristics
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