In a rapidly changing world‚ organizations need to continually identify new opportunities beyond existing competencies if they are to survive and prosper. Customers also increasingly want customized products. Customer service has become a hygiene factor and customer loyalty is now being driven by faster innovation‚ rapid concept-to-market and product co-creation. This has led to the extension of the collaboration paradigm to customer facing functions in the supply chain‚ namely the product design
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Aqualisa Quartz Case Write up Problem: Aqualisa is suffering from a lack of sales momentum with their new Quartz product line due to a lack strategic promotion. The firm is has boldly attempted to innovate the electric segment of the UK’s shower market. Unfortunately plumbing products have little brand recognition amongst consumers and Aqualisa has a small share of the electric shower market further reducing their new product’s visibility. As electric showers have a reputation of being problematic
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MAC Development Corporation The McCaffreys are in a sticky situation as they have tied up land for a development project and everything seems to be falling apart. They have deadlines to meet and so many moving pieces that I had to read the Case Study several times to wrap my head around it all. At the start of the Phoenix project‚ there were basically three main puzzle pieces the McCaffreys had to juggle. The first one was the Village of Woodland‚ where the land was located‚ had verbally
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“Sniffing Glue Could Snuff Profits.” H.B. Fuller is a leading manufacture of industrial glues‚ coatings‚ and paints‚ with operations worldwide. There glue is used in everything from cars to cigarettes. Fuller’s glue is not always used in the way that the company intended. Tens of thousands of Central American children sniff the Fuller glue‚ becoming addicted to the intoxicating fumes. H.B. Fuller has been in business since 1887 and has the responsibility to provide a safe product for both
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TiVo’s problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product‚ price-point and promotion strategy that has stranded TiVo in the chasm between the early market and the early majority. TiVo is a truly discontinuous innovation‚ a product that requires consumers to dramatically change their past behavior with the promise of gaining equally dramatic new benefits. TiVo’s main challenge is
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BMW Z3 is the first BMW car which is being manufactured in North America which has not been a very big market [roughly around 16%] for BMW because of the inability of the American customer to associate with a foreign brand. Therefore the sales and marketing approach of BMW Z3 will lay the foundations of the future of BMW brand in America. Their phase I was a success‚ and they had two months between the launch and the product availability to further ingrain their brand image in the hearts of the Americans
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Introduction This reaction paper is based on the “Charlotte Beers at Ogilvy & Mather Worldwide (A)” Harvard Business School case (HBS Case #9-495-031) which examines the challenge Beers faces in her new role as CEO of Ogilvy & Mather and increasing the acceptance of the new vision for the organization - and particularly the ‘Brand Stewardship’ business initiative - by employees below senior management level within the organization. The case details the steps Beers takes as she guides her organization
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1. Summary of Massey-Ferguson’s 1971-176 Goals‚ Strategy and Risk/Return profile Goals/Strategy: • Focus on small tractors‚ combine harvesters and industrial machinery • Exploit markets outside North America and Western Europe • Dealing directly with governments and public institutions • Central production of diesel engines in UK Risk/Return profile: • Empire Building; engaging in potential negative NPV investments • Expanding potentially unprofitable divisions (ambitious program of expanding
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1. What is Saturn’s strategy? * Improvement in the Labor-Management Partnership. Changing the established relationship between GM and its unions * Clear definition and articulation of company’s mission and values. Challenge to the established norms of customer service. Making sure that every employee is aware of his goals and the ultimate purpose * Improvements in design and manufacturing process. Most GM cars were criticized for obsolete designs and engines. Saturn wanted to change that perception
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Introduction: Aspen is a software company which was established in 1982. The company mainly provides simulation solutions to process manufacturing companies. The main industry which the company focuses on is chemical processing. The entire idea began with the project of Advanced System for Process Engineering in MIT in 1976. This project was than acquired by Lawrence Evans whom founded Aspen. In a very short amount of time Aspen became a major player in the simulation part of the software industry
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