MARKETING PROBLEM-SOLVING (widely applicable‚ but with a particular focus on cracking cases) Abdelkrim Ajaji (from D. Holt‚ Oxford SBS) October 2012 You’re a consultant. Or a mid-level line manager. You’re tasked with devising the best marketing strategy to achieve an ambitious marketplace goal. You’ve got a problem to solve to get there‚ a complex marketing problem that is buried somewhere in the intersection between the company’s current marketing strategy and the marketplace. It
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Executive Summary Problem Statement . Tweeter etc. Company was a specialty store famed for its excellent customer service and products quality of medium to highend products in New England. In order to remain its brand image and avoid price war‚ Tweeter applied “Every Day Fair Pricing” strategy‚ launched Automatic Price Protection and changed Market Mix. And then the market share of Tweeter increased from 2.8% to 3.6% from 1992 to 1996. In this period‚ only instituted with Price Protection
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A: Alumnos Curso Estrategia de Precios De: Andrés Ibáñez Sinopsis del Caso Tweeter A comienzos de los años noventa‚ Tweeter‚ un distribuidor de tamaño mediano y regional de Estados Unidos‚ ubicado en el espectro alto de equipos de audio y video‚ enfrentaba en forma creciente la presión competitiva de grandes cadenas de nivel nacional. Como una forma de competir‚ en 1993‚ Tweeter introdujo el APP‚ Automatic Price Protection (Protección automática de precios)‚ y el EDFP‚ Every
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Thoma Bravo – Citect Corporation (HBS 9-209-022) Study Questions 1. Do you think TB or Schneider would create more value as the owner of Citect? 2. TB would assume what risks if they are the winning bidder? 3. Should TB continue to bid on Citect and at what price? Are the expected ROIs and IRRs to TB sufficient at your revised bid amount? (* note: a detailed evaluation model will be constructed during the class session *) Study Questions 1. Is Newell just another conglomerate? How
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Exhibit 1 Selected Pinkerton’s Financial Data (in $millions) 1983 1984 1985 1986 1987 (E) Income From Services Cost of Services provided Gross Profit Operating Expenses Operating Profit Cash Accounts receivable‚ net Other current assets Total Current Assets Net property‚ plant‚ and equipment Total Assets Accounts payable Accrued expenses ad other current Liabilities Total Current Liabilities Exhibit 2 $ 296 265 32 16 16 4 49 53 11 64 0 29 $ 308 275 32 17 15 3 51 54 11 65 1 29
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Case: Land Securities Group (A): Choosing Cost or Fair Value on Adoption of IFRS Case Number: 9-105-014 Topic: Financial Reporting and Control Description: A U.K. real estate firm‚ required to adopt international accounting standards (IAS) by 2005‚ must change the reporting of its primary asset (investment property) from the revaluation model under U.K. GAAP to either the cost or fair-value model under IAS. This would have a number of effects on European investment property firms‚ including
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Activity 2.2.4: It’s All in the Reflexes Introduction Although we are all different and have our unique identity‚ there are times when we behave in exactly the same way. We blink if something is headed toward our eyes. We pull our hands away quickly if we touch something hot or sharp. The automatic response of a muscle to a stimulus is called a reflex. This action is controlled by the human nervous system and is considered an involuntary response – it happens without our even having to think
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Law Enforcement and prosecution based programs are not part of the HB 3476. They have prosecutorial obligations that would eliminate any confidential agreements. They have dual responsibilities to victims and offender accountability within the laws that regulate them. Confidentially protections apply to services‚ communication‚ and records made before‚ on‚ or after passage of HB 3476. The second part to HB 3476 is creates an evidentiary privilege‚ which is referred to as “advocate privilege” (CITE)
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1. Should Robert McMillan roll out Autograph nationally? Why or why not Dear Mr. McMillan‚ In this e-mail‚ I will expose my opinion about the question whether or not to expand the Autograph on the national level. Summarizing all the information provided‚ I came to a conclusion that we should not roll out Autograph nationally at this point of time. Such a strong opinion of mine is mainly based on the point that I don’t think Progressive will make profit from this system. It is a very
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TUCK CONSULTING CLUB CASE BOOK 2006-2007 Edition 1900 Disclaimer: This case book is a collection of contributions made by student members and friends of the Tuck Consulting Club. It does not represent the views or opinions of the Tuck Consulting Club or the Tuck School of Business at Dartmouth. © Tuck Consulting Club‚ 2006 – NOT FOR SALE – NOT FOR DISTRIBUTION – TUCK CONSULTING CLUB CASEBOOK TABLE OF CONTENTS I. INTRODUCTION .....................................................
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