Marketing concept The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating‚ delivering‚ and communicating customer value to its chosen target markets. The marketing concept rests on four pillars: target market‚ customer needs‚ integrated Marketing and profitability. . The selling concept takes an inside-out perspective. It starts with the factory‚ focuses on existing products‚ and calls for heavy selling
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Evaluating Concepts-Based vs. Rules-Based Approaches to Standard Setting INTRODUCTION In its new project on Codification and Simplification‚ the FASB indicates its intent to evaluate the feasibility of issuing concepts-based standards rather than issuing detailed‚ rule-based standards with exceptions and alternatives.[ 1] Related to this project‚ members of the FASB board and staff asked the Financial Accounting Standards Committee of the American Accounting Association (hereafter‚ the Committee)
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INCOME CONCEPTS The Purpose of Income Reporting Income is used… 1 As the basis of one of the principal forms of taxation. 2 In public reports as a measure of the success of a corporation’s operations. 3 As a criterion for the determination of the availability of dividends. 4 By rate-regulating authorities for investigating whether those rates are fair and reasonable. 5 As a guide to trustees charged with distributing income to a life tenant while preserving the principal for a remainder man
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Student ID No : : Strategic Marketing 1309254 How necessary is it for marketers Assignment Title: to adapt the concept of sustainability and in what ways could it be implemented as part of the overall marketing strategy? Submission date: Word Count : 22/10/2012 2989 words Marketing Assignment: Sustainability How necessary is it for marketers to adapt the concept of sustainability and in what ways could it be implemented as a part of the overall marketing strategy? Abstract Companies
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historical cost concept means expenses and assets must be recorded with their original cost according to its representation cost of things from the past. CITATION Wil09 \l 17417 (Wild‚ Shaw‚ & Barbara‚ 2009) For example‚ APPLE Company bought equipment at the price of RM 10‚000 and after few months‚ the equipment is then estimated to drop in value. The cost of the purchase RM 10 000 would be recorded in the financial report because there is official receipt and documents supporting the value of the equipment
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Chapter 1 Preliminary concepts Concepts Overview The important concepts discussed in Chapter 1 were: 1.1 The main objective underlying corporate financial decisions is to maximise the value of the company‚ which in turn maximises shareholder wealth. This involves the optimal use of scarce resources. Fisher’s Separation theorem formally links the concepts covered in the chapter to provide a single decision rule for a firm’s investment decisions. This decision rule is that management’s role
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The prudence concept Being prudent means THAT YOU ARE CAREFUL ABOUT YOUR FINANCIAL SITUATION. IT MEANS NOT BEING CERTAIN ABOUT HAVING MONEY UNTIL YOU DEFINATLY KNOW YOU WILL BE GETTING IT. The prudence concept means that when you are running a business and trying to figure out what your profits will be you understate your profits rather than overstate them. It also means that you make a record of all the debts or money that you own out of the business and not writing down any anticipated profits
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The first‚ and perhaps most crucial‚ elements of culture we will discuss are its values and beliefs. Values are a culture’s standard for discerning what is good and just in society. Values are deeply embedded and critical for transmitting and teaching a culture’s beliefs. Beliefs are the tenets or convictions that people hold to be true. Individuals in a society have specific beliefs‚ but they also share collective values. To illustrate the difference‚ Americans commonly believe in the American Dream—that
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DEFINING OOP AND HOW IT CAME INTO BEING. OOP which fully means Object Oriented Programming. It is a programming paradigm that uses object consisting of data fields and methods together with their interaction to design applications and computer programs. The design concentrate on objects upon which functions or procedure itself. Object oriented programming is a very reliable method of programming because the re-usability of code and self contained nature of the program component. Object oriented
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knowledgeable can’t wrap their head around the many ways the U.S. economy works and why it sometimes doesn’t. In the next few pages I hope to explain only one of these very complicated concepts‚ that of inflation. Inflation‚ in economic terms‚ is the general rise in prices of goods and services over time‚ as well as the loss of value of each dollar or monetary unit (Inflation). The measure of inflation is called the Inflation Rate which is measured on an annual basis. Effects of inflation on the economy are
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