Haldiram’s Group – Analyzing Consumer Behaviour Haldiram’s group is a true rags to riches story‚ which has expanded from being a small shop in Bikaner in 1937 to being one of the largest smart food chains in India and the world today. They are today a Rs. 10 billion company with multiple outlets across rural and urban India as well as a tremendous presence outside the country. Brand Haldiram’s is renowned for its superior product quality and supreme manufacturing processes which have been developed
Premium Marketing Supply and demand
a few types of motivation theories that concern about the employee need and wants. The theories are really important to the organisation as it can fulfil the employee need. Therefore‚ each company has motivation theories on their company to achieve business goals. From the Business Essentials (Organisations and Behaviour) books Herzberg’s theory can define as Herzberg’s theory explains the satisfaction or employee requirements often vary according to two main factors emphasized by the environmental
Premium Maslow's hierarchy of needs Maslow's hierarchy of needs Motivation
Korea. In India for a decade now‚ LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach‚ latest global technology and product innovation. One of the most formidable brands‚ LGEIL has an impressive portfolio of Consumer Electronics‚ Home Appliances‚ GSM mobile phones and IT products
Premium South Korea Plasma display Mobile phone
Trait and Factor Theory The trait and Factor theory was originally started by Frank Parsons to help individuals find the best job or line of work for themselves. This theory states that a person will be able to do their work to the best of their ability if it fits with their personality and abilities. Therefore Parsons came up with a way to assist in the guiding of those who do not know what kind of work will be best for them. In the theory Parsons set up a seven stage career counseling guideline
Premium Interpersonal relationship Personality psychology Person
A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
Premium Mobile phone Brand Bharti Airtel
Motivational Theories and Factors Joyce Clary Psy 302 Industrial / Organizational Psychology Dr. John Moore August 30‚ 2010 Stress and conflict in the workplace can cause major emotional and physical damage to the facility and workers. In the past‚ there have been reports of tragedies caused by disgruntled workers who may have clocked in with a gun in hand. We are going to look into ‘three motivational theories including the relationship of stress and conflict in relation
Premium Management Motivation Psychology
invest US $65 million in India in 1994 three years after the international trade barriers were lifted. They used this to launch Corn Flakes as its number one brand. It was estimated that even if Kellogg’s grabbed two percent of the market share available it would result to 18 million consumers and this would make it the largest market above the entire US. MARKET SHARE Since the first attempt by Kellogg’s at localisation‚ the market for convenience goods has expanded. The breakfast segment by itself is
Premium Breakfast cereal Breakfast
Motivational Theories and Factors According to DuBrin‚ “…motivation is an energizing force that stimulates arousal‚ direction‚ and persistence of behavior” (2004‚ p. 121). It is the force inside the individual and process which allows us to get others to put forth effort. There are many motivational theories that can be used to motivate others (DuBrin‚ 2004). In the workplace‚ managers may need to find ways to motivate their employees. Three ways a manager might motivate their employees are: Setting
Premium Management Motivation Psychology
Study on Customer Satisfaction and Service Gap Analysis with Special Referene to the after Sales Service of Bajaj two wheelers in Jaipuria Institute of Management Noida. Introduction The two wheeler industry is one of the most vibrant industry in the Indian market. According to the figures published by SIAM‚ it holds a domestic market share of 76% (2010-2012) in the automobile sector. Two wheeler sections in India have witnessed one of the more impressive levels of growth vis-à-vis other segments of
Premium Bajaj Auto
TWO NATION THEORY Nation The word “NATION” is derived from Latin route “NATUS” of “NATIO” which means “Birth” of “Born”. Therefore‚ Nation implies homogeneous population of the people who are organized and blood-related. Today the word NATION is used in a wider sense. A Nation is a body of people who see part at least of their identity in terms of a single communal identity with some considerable historical continuity of union‚ with major elements of common culture‚ and with a sense of
Premium Indian independence movement Pakistan Muslim League