TWO NATION THEORY Muhammad Asbaq Younis MEANING OF TWO NATION THEORY The Two Nation theory means the cultural‚ political‚ religious‚ economic and social dissimilarities between the two major communities‚ Hindus and Muslims of the Subcontinent. This theory means that there were two nations in the subcontinent‚ the Hindus and the Muslims. Subcontinent consists of two different communities having their own philosophy of life. This theory gave rise to two distinct political ideologies
Premium India Delhi Hindi
to the problem of obesity‚ consumer concern over sugar levels in the diet is propelling a worldwide trend towards cutting down on sugar. The world is turning‚ instead‚ to artificial sweeteners and substitutes. The market for sugar substitutes is being fuelled globally by new-age beverages‚ dairy products‚ salad dressings and snack foods at one end and diabetic specific consumables at the other end. India is the second largest producer of sugar and its largest consumer in the world – much of it
Premium Sugar Sweeteners
Introduction Consumer behaviour is defined as the behaviour that consumers display in seeking‚ purchasing‚ using‚ evaluating and disposing of products and services that they expect will satisfy their personal needs. Consumer behaviour includes how consumers think (their mental decisions) and feel‚ and the physical actions that result from these decisions (the purchase). [7] Abraham Maslow’s "hierarchy of needs" theory identifies the higher-order needs (ego needs and self-actualisation) and lower-order
Premium Brand Risk Psychology
analysis of the laptop buying behaviour of students in Symbiosis InfoTech Campus‚ Hinjewadi Pune. There are multiple laptop brands making their foray into the market‚ offering varied configurations‚ prices‚ features and deals. The report examines these key local trends‚ with an emphasis on providing quality primary research data‚ obtained directly from the students of SIC Campus. It provides analysis of the brands and features available in the market and the factors that are taken into account before
Premium Hewlett-Packard Laptop Netbook
differentiation between the two cameras are digital cameras do not need films whilst tradition camera need. Compare with tradition camera‚ digital camera has more advantages for ordinary consumer than disadvantages. But people use the tradition cameras for more than 150 years‚ will they easily to accept the new camera? How to motivate consumer to buy digital cameras? Can the marketers create such a need to them? For this article‚ I would discuss the need and motivation of consumers‚ and show the answer
Premium Motivation Camera Digital camera
19 1 Introduction This report has been prepared to analyse the many elements of EKB’s consumer decision model (as shown in Figure 1.0) in relation to consumer behaviour. The focus of the consumer decision model is to enhance the understanding of the many processes undertaken whilst undertaking a high involvement purchase‚ hence providing a theoretical framework of determining and justifying consumer behaviour. The model was applied in context with our decision to purchase a holiday to Vanuatu‚
Premium Risk Decision theory Decision making
problem solving‚ cognitive model’ of consumer decision making process‚ in light of the arguments given in the case study: ‘Holiday decision-making: an adaptable and opportunistic ongoing process.’ Every day‚ each one of us makes various decisions regarding different aspects of our daily routine. To be able to make these decisions‚ we need to be able to have alternatives. These decisions‚ however‚ are made after doing some degree of information search but not all consumer decision-making situations receive
Premium Decision making Cognition
Behaviourist Theory (10 marks) First of all‚ behaviourists are psychologists that believe that behaviours are learnt instead of them being natural. Behaviourist theory believes that people learn to be phobic rather than are born phobic. Reason being‚ many people link their fear of an object or situation to something bad they have experienced. For instance‚ if someone is scared of needles‚ it may have been because they had a bad experience with it as a child‚ thus causing a phobia. This I known
Premium Classical conditioning Behaviorism Operant conditioning
Learning Any relatively permanent change in behaviour as result of experience 1 Theories of learning: Behavioral Theories – Most traditional & researched theory – Foundation of principles of learning; Org.reward systems & the behavioural management approach Classical Conditioning Ivon Pavlov (Russian) & John B. Watson (Amercian) – Attributed learning to the association/ connection between S – R Ivon Pavlov – measured the amount of saliva secreted by the dog: – Unconditional Stimulus (Meat)
Premium Operant conditioning Classical conditioning Behaviorism
Economics‚ Psychology‚ and the History of Consumer Choice Theory This paper examines elements of the complex place/role/influence of psychology in the history of consumer choice theory. The paper reviews‚ and then challenges‚ the standard narrative that psychology was "in" consumer choice theory early in the neoclassical revolution‚ then strictly "out" during the ordinal and revealed preference revolutions‚ now (possibly) back in with recent developments in experimental‚ behavioral‚ and neuroeconomics
Premium Economics Utility