The two-factor theory (also known as Herzberg’s motivation-hygiene theory) states that there are certain factors in the workplace that cause job satisfaction‚ while a separate set of factors cause dissatisfaction. It was developed by Frederick Herzberg‚ a psychologist‚ who theorized that job satisfaction and job dissatisfaction act independently of each other. Two-factor theory distinguishes between: Motivators (e.g.‚ challenging work‚ recognition‚ responsibility) that give positive satisfaction
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1 Coordination in Channels of Distribution: The Case of the Orange Juice Industry Ana Maria do Val University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892 Email: amdoval@uol.com.br Marcos Fava Neves University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892
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often be defined by the type and value of the shoes they wear‚ but the same could be said for the opposite. People define shoes. Certain qualities and attributes of shoes are similar to those of the people one surrounds himself with. In every walk of life one will come across these shoes (and people) through experiences and adventures. However‚ similar to people‚ not every pair of shoes are suitable for every occasion. From difficult people to fitting shoes‚ some may harm while others benefit. Different
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LocatingMiddlemen The search for prospective middlemen should begin with study of the market and determination of criteria for evaluating middlemen servicing that market. The company ’s broad policy guidelines should be followed‚ but expect expediency to override policy at times. The checklist of criteria differs according to the type of middlemen being used and the nature of their relationship with the company. Basically‚ such lists are built around four subject areas: (1) productivity or
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A Project Report On “To study and evaluate the sales & channel management process in Godrej & Boyce Mfg. Co. Ltd (Appliance Division) for Home Appliance products for their South Delhi Branch territory”. Submitted in partial fulfillment of the requirements for the degree of “MASTER OF BUSINESS ADMINISTRATION - MARKETING” Session (2012-2014) Submitted By Rehan Ahmad Khan Under Supervision of Mr. Alok Singh Department of Management Studies Jamia Hamdard New Delhi-110062
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this strategy’s correctness."BMW Motorcycles provides a robust product line following three general categories: Touring‚ Sport‚ and Enduro. Touring bikes are built for the long haul‚ with rider comfort as the premium. These are the motorcycles you would take on a cross country trip. Sport bikes satisfy the "need for speed" and styling trends for the younger crowd. Enduro bikes are for the adventurer is us all; these bikes are built for on or off road travel. BMW Motorcycles’ main competition comes
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Case 1: Shoes for MOOs‚ Inc. Shoes for MOOs is a potential joint-venture between Jim Wells and his brother-in-law to design and distribute footwear for injured cows. The question facing Jim Wells and his potential investment partner is simple‚ either do or do not. Some of the factors that have a large effect on the decision are the two competitors in the current market‚ how distribution and promotion will be taken care of‚ and finally what the pricing strategy will be effective based on the
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owner of Wells Work and Casual Wear plan to establish a new business that focus on selling shoes for Moos. The main objective of the new business is to design a special shoe for cow that can improve the recovery rate of infected hoof by protecting the hoof from moisture and dirt on the ground. The next step would be finding the best way to introduce and market their new product. Currently there are only two competitors on the market who provide similar product for treating infected cow hoof. The
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The financial decisions of any type of an organisation can be divided into two categories. The first of these is concerned with spending – what spending decisions should be made in order to suffice a particular organisation’s future goals‚ which might be expressed in terms of profits‚ success in competition‚ new product development‚ growth and so forth. However‚ in order to realise these visions‚ each company necessarily needs to make decisions falling into the second category which is concerned
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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