translation is a form of cross-cultural communication and is influenced by various cultural factors. This paper tries to explore the methods of English-Chinese brand name translation in light of the features of Chinese consumer psychology. Key words: brand names; Chinese consumer psychology; translation; methodsIntroductionNowadays‚ brand plays a more important role in the economic life in China and it affects people ’s life from every aspect. Consequently‚ how to properly translate those brand names
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Please put “Peer Review” at the top of your posting so I will see it and give you credit for it when I am grading. List your peer’s name. Answer: What was your favorite part of her/his comments? Did he/she cite the textbook if appropriate? Evaluate his/her use of online resources. (Check the website links to see if the links work and are on topic. Did your peer explain how the website was relevant to the discussion topic?) Evaluate the
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PSY 310 Social Psychology Fall I 2007 INSTRUCTOR: STAFF [TBA] PHONE: EMAIL: FAX: REQUIRED TEXTS: Title Social Psychology: Unraveling the Mystery Author(s) Kenrick‚ D. T.‚ Neuberg‚ S. L.‚ & Cialdini‚ R. B. Copyright (2007) Publisher Allyn and Bacon. ISBN 0-205-49395-5 Edition 4th Edition This Course Requires the Purchase of a Course Packet: YES NO Argosy University COURSE SYLLABUS PSY310 Social Psychology Faculty Information Faculty Name:
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Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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of the history & critiques levelled at the Psychodynamic and the Behaviourist approaches to psychology and then attempt to offer a comparison. Psychodynamic. Sigmund Freud ’s early work in psychoanalysis was the precursor to the psychodynamic approach. His theories were later modified by others including Alfred Adler and Carl Jung. The psychodynamic approach includes all the theories in psychology that see human functioning as based upon the interaction of drives and forces within the person
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concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family there. 2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: a. changing beliefs about the brand‚ b. changing beliefs about competing brands‚ c. changing the relative evaluation of attitudes‚ and d. adding an attribute. The product manager might change consumer attitudes towards
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BARS Instructions For Evaluator: ▪ Circle a score of 1 through 5 in each category based on the team member’s performance below. ▪ Average the scores provided by your team members by adding them together and dividing by 4 and place it in the space below. Evaluator’s Total: 20 Final Grade for BARS: __ Evaluation Ratings Scale Please indicate your views on each individual member by scoring them on the scale provided. We understand that some of the
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are to read‚ reference‚ and summarize four articles‚ each on the same topic or very closely related topics which we have studied or will study during the term so virtually any topic related to psychology will be acceptable. You will complete and turn in a Connection Paper Form which is a Word® document and is available in AC Online > Lessons > Connection Paper Information > Connection Paper Form. It must be done in Word®. At least one of the articles is to come from a scholarly source and at least
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choice of a movie is determined by several factors but this article explores gender‚ mood‚ and arousal as a factor of movie choice. Take the concept of sports for instance; a man will watch a sports movie based on the violence and confrontation of the particular movie. A woman on the other hand will watch due to the body shape‚ movement‚ and beauty of the actors. (Banerjee‚ Greene‚ Krcmar‚ Bagdasarov‚ & Ruginyte‚ 2008‚ p. 97) This article attempts to prove that film choice is based on the specific
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S.R.NELSON’S STEEL DRIVIN’ MAN REVIEWED 1 S.R. Nelson’s Steel Drivin’ Man – John Henry‚ The Untold Story of an American Legend Reviewed Caroline M. Smith University of Houston – Downtown 1 S.R.NELSON’S STEEL DRIVIN’ MAN REVIEWED 2 Introduction Scott Reynolds Nelson examined the life and death of a Mr. John William Henry in the insightful book titled‚ Steel Drivin’ Man – John Henry‚ The Untold Story of an American Legend. According to Nelson‚ John Henry was from Elizabeth City
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