1.def of service marketing and how is it different from goods The definitions of service marketing can be defined as the services covers a heterogeneous range of intangible products and activities that are difficult to summarize within a simple definition. According to the Rathmell‚ he states that ’goods are produced. services are performed. The product can be touch n see but services only can be judge. 2. do you agree with the extension of marketing mix? Why? The 4Ps marketing mix which
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Well-heeled mobsters‚ glamorous showgirls‚ fantastical mega-casinos‚ dazzling neon displays – Las Vegas is the world ’s most famous monument to reckless abandon and unbridled excess. From a dusty railroad town in the middle of nowhere‚ Las Vegas has grown into one of the world ’s premier tourist destinations. Once shunned as "Sin City" and considered beyond the pale of respectable society‚ it is now the epicenter of mainstream leisure much like Disneyworld‚ attracting more visitors than the holy
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“The Two Brothers” Essay In the short story “The Two Brothers” by Leo Tolstoy There are two brothers. The younger brother is more of a risk taker; ant the elder brother is more conservative. The younger brother isn’t afraid of what will happen if he doesn’t get happiness. Also the elder brother is more content with what he has now. Both Brothers have pros and cons to their approach to life in the short story “The Two Brothers” by Leo Tolstoy. The Advantages of the path that the younger brother
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Popular historical attractions St. John’s Fort in Malacca Christ Church‚ Malacca Example of a gravestone from St. Francis Xavier Church. Fort A Famosa: Constructed by the Portuguese in 1511‚ it suffered severe structural damage during the Dutch invasion. The plan by the British to destroy it was aborted as a result of the intervention of Sir Stamford Raffles in 1808. St. John’s Fort: Reconstructed by the Dutch in the third quarter of the 18th century‚ the cannons in this fort point
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Stegner’s "The Town Dump" and Lars Eighner’s "On Dumpster Diving" are two good examples of lessons learned from garbage. They both focus on junk‚ but they are very different stories and teach different lessons. "The Town Dump" is a written account of Wallace Stegner’s fond childhood memories visiting the dump near his hometown. He shows through his essay that he learned a lot from the dump. He and his friends considered the dump as an "archaeological site" or history museum of the town. It held objects
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Has Guildford’s Town Centre lost its Identity? A survey was released in 2005‚ ranking towns around the UK as "clone towns" or "home towns". Guildford was ranked as a "clone town"‚ however these results show that Guildford is not as severe a "clone town" as 80% of the "clone towns" in the UK. These results lead people to believe that compared to many towns around the UK‚ Guildford should hardly be considered a "clone town". They believe that Guildford’s town centre has lots of character and
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New England Town: The First Hundred Years (New York: W. W. Norton & Company‚ Inc.‚ 1970) Many historical texts about the American Revolution and the events leading up to it are generalized‚ unspecific and do not investigate the preliminary causes of the changes America underwent before the Revolution. However‚ A New England Town by Professor Kenneth Lockridge attempts to describe how the colonies in America developed by following the progress of a typical Puritan colonial town‚ Dedham‚ Massachusetts
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principally people need to first live truthfully if they want others to truly believe and understand them. The Scarlet Letter introduces this recurring theme through Reverend Dimmesdale the young scholarly minister‚ who immigrated to the small New England town as a theologian. Publicly‚ his congregation revered him as "a miracle of holiness [and] fancied him the mouth-piece of wisdom‚ and rebuke‚ and love" (124). However‚ he lived in agony calling himself "altogether vile‚ a viler companion of the vilest
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from small-town U.S.A. with huge aspirations. I have a great desire to depart from my home in order to pursue my dreams. My passion is to become a script/screenwriter for film companies that include; Walt Disney and Pixar Studios. These aspirations came from a small town I call home. Growing up in a small town is not difficult but it can be irritating. When I was younger I believed that my town was a dreadful prison and desired to escape its repulsive grip that it held on me. This town presented
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the outside world. This portrays the town of Holcomb in Truman Capote’s In Cold Blood. This town consists of run down buildings and citizens who understand the importance of education. To help tell his story‚ Capote uses alliteration‚ imagery and his own selection of detail to bring his story to life. Throughout the story‚ Capote uses alliteration to keep the reader’s attention directed towards the condition of the town. Using word groups to describe the town such as: “haphazard hamlet”‚”stucco structure”
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