“Seeing Things Clearly” May 2001 Seeing Things Clearly The Profitability of Contact Lenses for European Eye Care Practitioners Key Findings • Patients who wear spectacles and contact lenses are up to 80% more profitable than those who wear only spectacles • Contact lens plus spectacles patients are more loyal • At least 60% of contact lens patients also buy their spectacles from their eye care professional Commissioned by Euromcontact London Business School Chapter
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cartoon. Haven’t you noticed that the level of violence during Saturday morning cartoons is higher than the level of violence during prime time? Don’t you think that showing violence is destructive and in no way helping to profit the upcoming generation and that acts of agression in cartoons are harmful to children in many ways? Or maybe viewing violence can be useful to instill values into children and we should profit from violence used as humour...? We can find many facts or evidences for each side
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Advertising has been around as long as anyone can remember‚ it’s been promoting ideas and products since the age of time. Grasping an opinion on advertising is hard enough‚ but when you get thrown all these pros and cons‚ it will engulf your mind before you can even blink. But even with the best evidence thrown at me‚ I take my stand with advertising being defective. It’s unfortunate enough that advertising can get us to buy things that we don’t need‚ but it’s getting mothers in third-world
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These days everywhere we look there is some form of advertising‚ with a company trying to persuade us to purchase their product. These ads are found on billboards‚ TV ads‚ magazines‚ bus stops‚ pop-ups and even shopping bags with Company logo’s‚ just to name a few. Out of the ads we see every day about twenty percent of them contain some sort of sexual appeal. The problem is not that advertising is everywhere‚ rather it is the provocative ads that company’s use to sell their brand. The inappropriate
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The ad for a certain shampoo on the television portraying two of the most sensuous and physically attractive star models‚ (who are also an off-screen pair in real life) is an indicator of how sex roles have changed in Indian advertising. Cinematographed in monochrome with the right shades of darkness and mood lighting‚ the word ’hot ’ recurs like a double-edged metaphor in the ad‚ an adjective that has no direct relationship with the product being advertised. Why? This‚ and other contemporary ads
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Purpose‚ Values‚ and Principles section to read on the webpage. However‚ Noxzema recently released and advertisement that struck at these values. The advertisement brings up many social issues in advertising today‚ such as the idea of No means Yes‚ street harassment is acceptable‚ promotes sexual violence‚ need for external validation‚ promotes an unattainable standard of physical beauty‚ and finally promotes stereo types toward construction workers. The article at first glance seems harmless.
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Can Art Change the Way We View the World? Susan Agee Classics in Philosophy of Art - P346 Gregory Steel Fall 2012 For centuries‚ art has been interwoven throughout the history of mankind. From primitive carvings on cave walls and ancient Egyptian hieroglyphs‚ to the Sistine Chapel and the Mona Lisa‚ artistic creations have enthralled the human race. Art may be a window to the creator’s world; it has potential to instill desire in the viewer to do something they have never done‚ be somewhere they
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Time:- 13:11 Duration: 34 secs 5) What product was being advertised? Ans: Fogg deo 6) The slogan or the jingle used? Ans: “Bina gas waala body spray”. 7) What techniques are used? Explain the techniques Ans: Brand wagon: The product can be used by maximum consumers as it is reasonable and has great benefits. 8) Did you see any biases or stereotyping? Ans: No 9) What was the most memorable slogan or jingle? Ans: 800 sprays guaranteed. 10) Which was the most effective
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I’m going to use Kathryn Bigelow’s 2008 film‚ “The Hurt Locker‚” for my final project. The film is about an Iraq War Explosive Ordnance Disposal team who are being targeted by insurgents through use of booby traps‚ remote control detonations‚ and ambushes. The Hurt Locker shows soldiers’ varying psychological reactions to the stress of combat‚ which though intolerable to some‚ is addictive to others. I’m not a soldier and have never fired a weapon on the battle field‚ but I am a war survivor. I came
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example – appear to have overlooked female customers almost entirely. Despite the fact that women represent a significant percentage of the buyers in most of these categories – usually 40 to 60 percent – we still see almost exclusively male-targeted advertising. Somebody’s not watching the “buy-o-meter” carefully enough. By not understanding their markets‚ these companies are leaving money on the table. What is worse – and makes this missed opportunity a devastating sales drain – is the multiplier effect
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