Dissertation On Study of advertising appeals used by the top Indian brands and its impact on consumer purchase. By SHARMA PRATEEK JAYANT A0102210041 MBA (M&S) Class of 2012 Under the Supervision of Mrs. TEENA BAGGA FACULTY Department of Marketing In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration –Marketing & Sales AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH‚ SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH‚ INDIA-2011 AMITY
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been calculated that American kids see about 200‚000 acts of violence and 25‚000 murders on television by the time they reach age eighteen." (Schleifer 18) Arrests of people under the age of eighteen for violent crimes rose forty-seven percent from 1988 to 1992. (Miller 174) The American Medical Association conducted a study that found a direct relationship between viewing and homicide. (Miller 176) Does this kind of overexposure to violence have a significant effect on children and teenagers? The answer
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ABSTRACT De Dana Dan‚ Wake Up Sid‚ Dhoom‚ Phir Hera Pheri and Matrix are some excellent examples of movies with covert advertising. Brands such as Coca Cola‚ ICICI Bank‚ Domino’s‚ Nokia‚ Aston Martin and Suzuki have placed themselves in these movies. Nowadays‚ these tactics are common in most of the films. Some very well managed product placements appear to be quiet natural‚ if not logical. But some seem to be badly inspired by a commercial spin-off‚ with all the negative consequences it may generate
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A PROJECT REPORT ON A STUDY ON EFFECTIVENESS OF ADVERTISEMENT ON RADIO Submitted in the partial fulfilment of the requirement for the award of the degree of MASTERS IN BUSINESS ADMINISTRATION SUBMITTED TO SUBMITTED BY PRIYANKA GARG EKTA RAWAL (07080003912) (ASSISTANT PROFESSOR) GIBS GITARATTAN INTERNATIONAL
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by the society. The gap become more apparent as they grow up‚ in the way children are raised today. Boys and girls start to think and speak differently‚ because of the influence of the environment. Society denies any differences between a man and woman except the obvious structure ones and that men and women have equal rights and abilities. Equal rights are indisputable in our civilized world‚ however‚ the abilities of the two sexes really differ‚ the majority of cases scientists agree that differences
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Domestic Violence and Honor Based Violence- A myth since years Topic: Violence against Women Sub Theme: Domestic Violence and Honor Based Violence Table
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What gets rewarded gets done A Psychological and behavioral explanation The nature of human behavior is‚ humans do things to satisfy their unmet needs in some way or the other. These needs may vary from the very basic such as hunger to reach the greater heights of life. Whatever it may be‚ when he realizes that some actions he takes lead to satisfy his needs‚ he tends to do them in a superior way‚ expecting the satisfaction of his needs in a greater manner. On the other hand‚ if a person perceives
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USE OF MASSCOTS IN ADVERTISING Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Mascots - A person‚ animal‚ or object believed to bring good luck‚ especially one kept as the symbol of an organization such as a
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Pretty Woman. The quintessential romance Pretty Woman (1990) staring Julia Roberts and Richard Gere is essentially a modern day fairy tale where the underprivileged young woman meets her handsome prince and lives happily ever after. The film resonates the same narrative formula as classic fable Cinderella‚ in that the film’s protagonist Vivian (Roberts) plays a prostitute who is bought for a week by wealthy businessman Edward (Gere) for everything but the standard reason‚ sex. Pretty Woman contains
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a product and to what extend this product can be used to bring changes that are desirable. There are different types of testimonials tat can be used in advertising so that a product can be made known to public. In coming up with testimonials that are important and lead to high sales there is need for a marketer to first know the perceptions of the audience and from this point of view then one will know exactly what is top be done so that advertising can be effective.( Krakauar‚1995‚pp25) There
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