[pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization
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ADVERTISING – AN OVERVIEW Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception‚ advertising in India as anywhere else continues to mesmerize millions of people‚ cutting across age‚ gender and social and economic disparities. Advertising is • Paid for • A way of promoting products‚ services
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05-22-12 Advertising Evaluation & Technology Searle Introduction For my Final Project‚ I have chosen to do an advertising campaign for the World Rugby Shop (www.worldrugbyshop.com)‚ a company that specializes in selling Rugby gear‚ equipment‚ clothing‚ etc. My focus group will be children; more specifically pre teens aged 7-12. Although this is a continuing controversy within the world of marketing‚ I feel it is an extremely important and beneficial market to tap into for two reasons:
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However‚ there are other methods to advertise more accurately. For example‚ in the book The End of Advertising as We Know it‚ the author lists key points a corporation can do in order to preach about their ad truthfully and righteously in the following quote: "Tell the truth‚ tell it all‚ and tell it fast. Do something to make things better. Have a theme and stick to the product and
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ADVERTISING IN SPORTS The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products‚ services‚ events‚ charities‚ and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most
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The poem “Phenomenal Woman” describes the spirit of womanhood. The poem describes a woman who is proud of being a woman‚ who is confident‚ follows her heart‚ has faith in herself and believes in her inner strength. Such a woman is ‘phenomenally phenomenal.’ The poet tells her readers to ignore the conventional view of being beautiful which is only related to physical appearance. Instead the poet asks us to feel proud of what God has endowed us with. Women should not succumb to the artificial canons
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Angry Americans and Violent Visitors America was formed on violence. The American Revolution is a prime example of fighting for freedom. However‚ America also formed from the people the colonists fought‚ they were fighting to keep their land‚ for belonging and justice. The exploration and colonization of the Europeans caused an incredible amount of violence‚ pain‚ and death for the Native Americans. The greed they had and the disregard for the Native Americans has shaped what America has become today
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MARKED WOMAN BY: DEBORAH TANNIN Deborah Tannin‚ the author of this essay is a professor of linguistics at georgetown university and has written many books for scholarly and popular audiences. She explains the meaning of the word "marked"‚ and how it distinguishes the male from the female She wrote this essay in 1993 and is different from her usual work. This essay focusses on the differences between how the men and the women present themselves in front of the world and what distinguishes them
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The Advertising Board of the Philippines ‚ also known as AdBoard is composed of ten (10) national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry‚ its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising. AdBoard was formerly known as the Philippine Board of Advertising
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A Roadblock in Advertising Prepared - Vikaash S Thakur‚ Lecturer‚ MBA- GGITS‚ Jabalpur Abstract: Everyone pray for a smooth‚ hurdle free ride in his/ her life‚ but ask a marketer he would love to have roadblocks in the lifecycle of his Product/ Brand. Nowadays roadblock advertising is an emerging strategy for marketers to launch/ re-launch their brand. Though it was first used by a small fire extinguisher making company in 1994 but the real use of roadblock advertising is increasing from 2008-09
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