just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions: 1. Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points). Publishers | Avg. Cost per clicks | Tot. Clicks | Media Costs | Tot. Bookings | Tot. Revenue | Net Revenue | Net Rev per Cost | Avg. of Sales per Click % | Avg. of Trans. Conv
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to our objective and expand our innovative ideas‚ we are confident that 2005 will be another rewarding year for PUMA. The following contains our internal analysis‚ external analysis‚ DAFO Analysis‚ fixed objectives of the plan‚ basic strategies‚ marketing plan‚ and plan of action and finally our Process and control plan. Enjoy. Mission: Puma’s mission is twofold because it incorporates both a brand mission and a corporate mission. The brand mission is to become the most desirable Sportlifestyle
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A Proposal For New Database Marketing For Second Cup Table of Contents &Team Members: History Philosophy Objectives Target Market Situation and SWOT Analysis Strategy Tactical Requirements Database Requirements LTV Estimation Conclusion Appendix The Team Tulika Roy Sibil Samuel Arnab Banerjee Gunvir Singh Sethi Amanjot Singh Sandhu A New Database Marketing Proposal: A research on History Second Cup started as a company in 1975 as a shopping mall kiosk
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Trecian Brown Professor Tustin Unit 5 Project Student Computer Lab A major university opened a new computer lab for their Business School students. Due to the large number of students enrolled in the business school the computer lab had an overwhelming demand. The business school computer was unable to meet the overwhelming demand s the students needed to the computer lab. Therefore‚ Rod Stevenson‚ the director of the Student Computer Center decided to hold focus groups. The objective of the
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FMCG industry‚ alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production‚ distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling‚ marketing‚ financing‚ purchasing‚ etc. The industry also engaged in operations‚ supply chain‚ production and general management. The Fast Moving
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1. Which search engine produce the best marketing campaign results? Publisher Name | Total Clicks | Total Impressions | Total Click Charges | Total Revenue | Total Volume of Bookings | Google - Global | 72895 | 1808326 | $120‚946.71 | $929‚549.80 | 797 | Google - US | 192109 | 3855689 | $353‚640.60 | $1‚745‚481.80 | 1550 | MSN - Global | 11217 | 139979 | $12‚160.36 | $145‚524.25 | 129 | MSN - US | 10808 | 170120 | $16‚098.49 | $181‚549.80 | 140 | Overture - Global | 60899 | 17898727 |
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1 Introduction to e- marketing Assignment • Need to create a note on Flipkart e- marketing tactics covering the following – What are all the eMarketing Tactics that are being used? Please provide proof? • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else? – Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business‚ Marketing‚ Competition‚ Customers
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RURAL MARKETING PROJECT DISTRIBUTION‚ MARKETING AND CONSUMER BEHAVIOR COMPANY: SHETH BROTHERS PRODUCT: KAYAM CHURNA DATE: 2nd MARCH 2010 SUBMITTED TO: DR.A.C.BRAHMBHATT INSTITUTE OF MANAGEMENT NIRMA UNIVERSITY SUBMITTED BY: VEDANT D. SHETH ROLL NO 084158 MBA FB & E INSTITUTE OF MANAGEMENT NIRMA UNIVERSITY ABOUT THE INDUSTRY Ayurvedic medicines are produced by several thousand companies in India‚ but most of them are quite small‚ including numerous neighborhood pharmacies
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1 National Chiao Tung University Department of Management Science Fast Food Preference Brand For NCTU Students Marketing Final Project Spring Semester June 13 2013 Student : 0013108 王亭予 0013109 王亭雅 0013128 葉眉君 0013132 謝巧玲 Supervisor : Prof. Charles V. Trappey 2 Table of Contents 1. Introduction 1.1 Project Objectives 3 1.2 Target Group 3 1.3 Research Question 3 2. Literature Review 2.1 The image‚ mission‚ market goal of three restaurants 3 2.2
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INCLUDEPICTURE http//ciklife.files.wordpress.com/2010/04/yellow_label_100s.png MERGEFORMATINET SIM-RMIT University Marketing Principles (MKTG1199) Practical Assignment Marketing Plan Done by Wong Shi Min / S3352219 Wong Yu Hao / S3352026 Ong Jian Wen Eugene / S3352264 Ang Si Min Joan / S3351825 See Toh Jia Hui / S3352382 Table of Contents Executive Summary Introduction Situation Analysis Lipton - Company Profile Lipton Yellow Label Over the Rest Suppliers Intermediaries Sustainable Development
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