Introduction to the project The purpose of this project is to introduce ourselves to the academic institution providing the quality education and training to produce the qualified manpower in the Hotel Management and Tourism industry. For the completion of this project we have chosen Nepal Academy of Tourism and Hotel Management (NATHM) College. Our study basically focuses on the analysis of market opportunities the college is gaining and may have in the respected industry market and the competition
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Marketing principles PRODUCT/ SERVICE CHOSEN: SINGTEL MOBILE YOUTH PLAN 2012 [pic] Submitted By: Khairul Anwar (Group Leader) Yiwen Lim Wayne Tan Darren Loh Jonathan Executive Summary: Content Page Company Mission The mission statement of Singtel Telecommunications Limited (Singtel) ‚ taken from their company’s website is as follows “Breaking Barriers‚ Building Bonds”. The company enables communications by breaking barriers and building bonds
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Kellogs Internet Marketing Kellogg’s strategy was to produce a web site provided specific product line and brand information to interested consumers. The page displays particular product descriptions‚ nutrition information‚ and recipes. Provided as well are company contacts allowing direct consumer response. Corporation facts and financial statements are also available. The overall goal of these sites are to reinforce the brand images portrayed by the companies’ other advertisements‚ such as
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Project Title: Commercialised Internet: How does it Influence the Internet Marketing Activities in Business? Content 4.2. Project research—primary research 12 5.2. Mobile phone—a new channel to advance Internet marketing 21 5.4 Conclusion 26 1. Abstract With the emergence of network technologies and the increasing market penetration of commercialised Internet‚ there is a rising number of using this medium as a way of marketing the commercial interest. Despite abundant companies
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COURSE NAME: “PROJECT CYCLE MANAGEMENT: PROJECT IDENTIFICATION AND SELECTION PHASE” ATLANTIC INTERNATIONAL UNIVERSITY (AIU) TABLE OF CONTENTS Acronyms: 2 1. Introduction: 3 2. Understanding of Project and Project Cycle Management (PCM) 4 2.1 What is project? 4 2.2 What is project management? 6 2.3 What is Project Cycle Management? 7 2.3 What are the phases of the project cycle? 8 3. Analysis: Project Identification & Selection
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influences and challenges in the microenvironment. Microenvironment can also be called as internal environment. It refers to the power that is close to the company and affects the ability to serve their customers. It includes the company‚ suppliers‚ marketing intermediaries‚ customer markets and also public. The company aspect of microenvironment refers to the internal environment of the company. It includes all departments‚ such as management‚ finance‚ research and development‚ purchasing‚ operations
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2.3 Opportunities 12 2.4 Threats 13 3.0 Competitive Environment 13 3.0 Supplier Power 13 3.2 Buyer Power 14 3.3 Entry Barriers 14 3‚4 Threat of Substitutes 14 3.5 Degree of Rivalry 14 4.0 Goals 14 5.0 Marketing Objectives 15 6.0 Marketing Strategy 15 6.1 Distribution 15 6.2 Pricing 15 6.3 Product 16 6.4 Promotion 16 6.5 Place 16 7.0 Recommendations and Conclusion 17 Appendix A I Appendix B II Appendix C V Appendix D VI Appendix E VII Appendix
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in an advancing industry * Communication mechanism is fragmented After evaluation of the alternative courses WICS has for consideration‚ recommendations to address and rectify each issue were chosen. Through assigning specific tasks to the marketing department and enabling a communication mechanism along the personnel chain‚ objectives and opportunities can be shared. By making strategic role changes to the territorial and area managers‚ redundancies can be eliminated and the goal of developing
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and 200 g tub. The kit comprises a Flora pencil‚ an eraser‚ sharpener‚ six-inch scale and labels as a result market share of Sil jams went up from 9.6%to 15.1%. • Interacted with targets in parenting &motherhood‚ women‚ men‚ bargain shopping and marketing &advertising communities through word of mouth messaging‚ digital PR‚ and micro-blogging to build awareness and drive video views. • Created an official initiative used to promote campaign initiatives and build brand recognition.. • In 2002‚ as
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fantasizing. Their fantasy was turned into reality in the Liril ad. At least 30 years ago‚ a team of managers appointed by Jagdish Chopra‚the then marketing director of Hindustan UniLever (HUL)‚ to create freshness soap in premium price segment attempted a blue soap that promised fresh mountain breeze. A brainstorming session steered by late marketing guru shunu sen was held to find out what freshness meant: like walking barefoot on marble being sprayed with a jet of water‚ like icy blue and the
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