MAGISTER MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands
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Corporate Finance Case Study: Volkswagen Volkswagen (VW) Volkswagen (VW) is a German automobile manufacturer which was originally founded in 1937. Now VW Group is one of world’s leading automobile manufacturers and the largest carmaker in Europe‚ with its recent headquarter in Wolfsburg. VW is one of the ten brands under VW Group. (Volkswagen Homepage‚ 2011) 2011 VW’s revenue is 159‚337 million EUR; net income is 15‚409 million EUR‚ with a profit margin of 9.6707%. (Bloomberg
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5.2 Proposal to Expand Into Corporate Advertising Videos VYP has been approached by Zubinos Coffee Shops Ltd to produce a corporate advertisement. This has highlighted the need and opportunity for VYP to venture into advertising which may improve costing and profit margins. Social media advertising is a huge and growing business. Social advertising revenue is forecasted to increase by 194% to reach $15 billion by 2018. Facebook‚ Twitter and Google+ are the most popular social networks with search
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interest of the Italian State to buy this stake before the group is put on the market so as to present a streamlined structure? Or would it be preferable to leave things as they are? Why? TABLE OF CONTENTS 1. Executive summary In the above case study Roberto Group incepted 30 years ago by IRI one of the largest holding companies
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Case Analysis: Synnex International Background After two decades of successful expansion and redefining the high-tech product distribution system‚ Synnex International must make a decision on where it will go next. Founding President Evans Tu has seen the firm grow from a local electronics distribution channel in Taiwan into a worldwide powerhouse in product distribution with vendors knocking on doors requesting expansion into new markets. At this point in the company’s growth‚ Tu has the full
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Pegasus Bribery Case Pegasus International Inc. is a leading manufacturer of integrated circuits (chips) and related software for such specialty markets as communications and mass storage‚ as well as PC-based audio‚ video‚ and multimedia. With a focus on innovation‚ Pegasus is committed to "technology leadership in the new millennium." Its long-standing strategy has been to anticipate changes in existing and emerging growth markets and to have hardware and software solutions ready before the market
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Solution to Case 23 Evaluating Project Risk It’s Better to Be Safe Than Sorry! Questions: 1. What seems to be wrong with the way the NPV of each project has been calculated? Indicate without any calculations‚ how Pete and John should go about recalculating the projects’ NPVs. The NPV of each project has been calculated by discounting the cash flows at the 8% before-tax cost of debt. This is incorrect. Since the company has debt‚ preferred stock and common
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by one or more persons solely in exchange for stock in such corporation and immediately after the exchange such person or persons are in control (as defined in section 368(c)) of the corporation. 2. IRC Section 368(c) Definitions relating to corporate reorganizations: The term control means the ownership of stock possessing at least 80% of the total combined voting power of all classes of stock entitled to vote and at least 80% of the total number of shares of all other classes of stock of the
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for intellecual property rights is underdeveloped and the chinese governemtn has not taken sufficient steps to defend ipr. Alternative Solutions 1. Continue to partner with local governments‚ FBI‚ chinese officials‚ american politicians and corporate executives to come up with efforts and press china to crack down on piracy. Inform about the negative impact piracy has globally. Continue to set up training centers‚ research in fevelopment and other investments in china. Lower prices to decrease
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EF4313 - Individual Case Questions: “Massey-Ferguson‚ Ltd. (1980)” You are responsible for handing in written answers to the following questions drawn from the Massey-Ferguson case. You can work with others on this assignment‚ but each individual must hand in their own set of answers. 1. Net sales for Massey-Ferguson actually increased between 1979 and 1980. Despite this‚ net income and income from continuing operations both dropped sharply in 1980. Which item on the income statement
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