Chapter 4 Planning Business Messages UNDERSTANDING THE THREE-STEP WRITING PROCESS Business professionals undertake a wide variety of communication tasks everyday‚ many in the form of written messages. To compete for an audience’s attention‚ the writer must produce messages that are purposeful‚ audience-centered‚ and concise. An effective method for producing written messages is to view writing as a three-step process: planning‚ writing‚ and completing. Planning‚ the first step‚ entails first
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Downplay) ‑‑ Intensify (Own Good; Others’ Bad) ‑‑‑ Repetition: slogans‚ jingles‚ recurring examples or themes ‑‑‑ Association: linking a positively or negatively valued idea to one’s persuasive advice ‑‑‑ Composition: graphic layout‚ design‚ typeface‚ etc. ‑‑ Downplay (Own Bad; Others’ Good) ‑‑‑ Diversion: shifting attention to bogus issues‚ etc. ‑‑‑ Omission: half‑truths‚ slanted or biased evidence ‑‑‑ Confusion: making things overly complex‚ using jargon‚ faulty logic -----------
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contrast Contrast / Color Unity = Harmony • Gives elements the appearance of belonging together • Proper balance of all elements so that a pleasing whole piece results • Image viewed as one piece‚ not separate items • You want SHAPES‚ TYPEFACES‚ and or COLOR to harmonize. • Organized design can be achieved by using a basic shape which is then repeated • Repeating a basic shape can achieve unity. • Color can connect the product to the Ad. Red‚ White and Blue are the colors of the product
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answer the questions below. This assignment is worth 50 points. Each question should be answered in at least one paragraph. You may write separate paragraphs for questions A and B. This needs to be typed‚ double spaced‚ regular font‚ and size 12 typeface. A. How do these lessons apply to Twelve Angry Men? B. How can we apply these themes to real-life situations? Prejudice gets in the way of the truth. Getting to the bottom of a complex issue takes time and effort. Check your intuitions -- neither
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the main statement‚ usually in the largest and boldest font‚ describing the main story. A banner headline spans the full width of the page. Kicker – this is a story designed to stand out from the rest of the page by the use of a different font (typeface) and layout. Lead Story - the main story on the front page‚ usually a splash. Lure – a word or phrase directing the reader to look inside the paper at a particular story or feature. Masthead – the masthead is the title block or logo identifying
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“Death is the destination we all share.” While a somber statement‚ the words came from a commencement speech that Steve Jobs‚ CEO of Apple and Pixar Animation‚ gave to Stanford University’s Class of 2005 this Tuesday. In his speech‚ Jobs shared “three stories”‚ anecdotes of being adopted‚ fired‚ and diagnosed with cancer‚ among others‚ to approach themes of life‚ death‚ love‚ and the future. The first detailed his adoption and early college education‚ the second‚ his being fired from Apple in
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bullet-point phrases that describe your strengths and attributes. These statements should also reflect the personal qualities that the employer seeks. Keep the statements simple and clear; one line for each statement. Use a consistent format and readable typeface; use professional‚ concise‚ intelligent language. Use good‚ appropriate punctuation; semi-colons are effective for joining word-strings. Ensure you can provide an example (at interview) for every statement you make on your CV. Examples and guidance
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postage stamp. This political stunt nearly got him expelled from college. This reflects Brody’s work today as a graphic designer‚ typographer and art director. Neville Brody being influenced by punk rock‚ created a design by using a serif numbering typeface that was placed at the bottom left hand corner that indicates the price‚ 10p. In the center of the postage stamp is the Queen’s head turned sideways facing west. There is a white frame around the edge of the red‚ bold square stamp. A black boarder
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Assignment 1 APA Exercise Creating an APA Quick Reference The purpose of this assignment is to help you create a quick-reference document that allows you to find key formatting instructions in the APA manual‚ 6th edition. Once you have this document ready‚ you will be able to answer and implement all of the formatting issues that are common to papers in your nursing classes —this is an important assignment for you! You may print a copy of this to write in your answers‚ but you must complete
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Okay‚ so I was in first grade. Lisa Frankel’s first grade classroom‚ one of the biggest in the whole school. It had a single stall bathroom in it and one of those foam mats. You know the ones I’m talking about right? They’re made of this foam material and they’re shaped like puzzle pieces‚ so you can just buy them separately and put them together. They had a rug too‚ with the alphabet on it because first graders need help identifying letters or something [laughs uncomfortably] I don’t know. So yea
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