British American Tobacco Group The British American Tobacco Group is one of the world’s leading international manufacturers of cigarettes‚ marketing its products in almost every country worldwide. It is clear leader in a competitive and fast moving business. The group consists of four tobacco subsidiaries and they are: [pic] British American Tobacco Company Limited‚ which produces cigarettes in over 45 countries for domestic and export markets in Europe‚ Australia‚ Latin America‚ Asia and
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INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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Question - “Advertising is a nonpersonal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media." Explain. Answer Meaning of Advertising - Advertising is an activity of attracting public attention to a product‚ service‚ or business as by paid announcements in the print‚ broadcast‚ or electronic media. Definition of Advertising - "Advertising is the non-personal communication of information
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Tobacco tax: good for health‚ good for government finances Tobacco use kills over 5 million people each year and is the largest single preventable cause of premature death.1 Tobacco is very costly to society through high costs to treat tobacco-induced disease or through loss of productivity as a result of the premature deaths. But governments have a tool to combat the costs of tobacco use — tobacco taxation. Higher tobacco prices decrease consumption and encourage people to quit Increasing
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Table of Contents Sr No. | Title | P No. | 1. | Introduction | 2-5 | 2. | Promotional Mix | 5 | 3. | Sales process | 7-8 | 4. | Advertising | 9-13 | 5. | Other Methods | 14-15 | 6. | Public Relations | 15 | 7. | References | 18 | Introduction What is promotional strategy ? Promotional strategy is the function of informing‚ persuading‚ and influencing a consumer decision. It is as important to non profit organizations as it is to a profit oriented company like Colgate-Palmolive
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thankful to Allah Almighty who has given us the ability and courage to complete the course and preparing the report. We thank personally to Miss.Nazia Mumtaz Hr Manager at Lakson Tobacco‚ who took time from her busy routine to help in preparing the report. And to Mr. Adeel Jafri Finance Manager At Lakson Tobacco who helped in contacting the personnel for the report. Last but not the least to our course coordinator Mr. Maqsood Ahmed who have given us the opportunity in experiencing what we
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SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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Tobacco is a plant that can be used once it is dried or fermented. Its uses are mainly for smoking or for chewing. It contains nicotine‚ which makes it very addictive. Tobacco is also a nervous system stimulant and affects numerous things in the human body such as the heart rate or blood pressure. Tobacco in history was known to have aided people’s medical problems and was also a release for many people. That is also something that people believe it is used for today; as a release for its users
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Origin of advertising Impact of advertising Role of advertising in marketing mix. Advertising and elements of marketing mix AIDA Formula in Advertising ADVERTISING AGENCY What advertising agency represent? Preference for advertising agency: Selection of an Advertising Agency: ADVERTISING CAMPAIGN: What does it mean? Requirement of advertising campaign Factor influencing planning of an advertising campaign: Procedure for planning advertising campaign:
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Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition
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