Milestones in Media Communications Edwin Sellers 7/3/2011 University of Phoenix BCOM/426 There are many forms of media and many forms of communications in the year 2011 which did not exist 100 years ago. In this paper the author will attempt to explain the historical significance of media communications. To do this he must first break down the definition of media communications and then identify at least two major milestones in the field of media communications. He will also explain
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Newsflash 6: Action points 2013 → Communication & social media Communication and social media Many researches show that the use of social media as a marketing communication tool is effective. About 79% of the consumers consider the use of online communication by companies as a plus. These days‚ companies are forced to be present online to process effective interaction with their customers. This way‚ the relationships with the target group can be maintained in an effective‚ cheap and easy
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INTRODUCTION TO MEDIA AND COMMUNICATION COM 167 RADIO NAME : ANIS NASYUHA BINTI YUZAMRI MATRIC CARD NO : 2013827476 CLASS : 1 A NAME OF LECTURER : MR. WAN HASRIDZAL BIIN WAN ABU BAKAR CONTENT INTRODUCTION 3 1 DISCUSSION ON TOPIC PERTAINING COMMUNICATION AND MEDIA VALUES 7 1.1 ADVANTAGES OF RADIO 7 2 IDENTIFY PROBLEM AND CONFLICT OF RADIO 9 2.1 DISADVANTAGES OF RADIO 9 3 RECOMMENDATION 11 4 CONCLUSION 13 5 REFERENCE 15 6 APPENDIX 16 *
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Basic Communication Theory All theories in mass comm are based on basic comm theory S---M----R “Aberrant decoding” or “encoding” Encoding and Decoding the process of converting abstract thoughts into symbols so that they can be sent is called encoding the process of reconverting those symbols back into abstract thoughts is called decoding We need to understand the relationship between the message‚ sender‚ and the CHANNEL Always mediated‚ there are always forces at work on the message.
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sponsor. There are three goals of advertising. These goals are to: Inform‚ Persuade‚ and Remind. The major media types for advertising are: Newspapers‚ Television‚ Direct mail‚ Radio‚ Magazines‚ Internet‚ Outdoor (billboards‚ blimps‚ etc.)‚ Yellow pages‚ Newsletters‚ Brochures‚ and Telephone The traditional conceptual model for creating any advertising or marketing communications message is the AIDA Model: get Attention‚ hold Interest‚ arouse Desire‚ and then obtain Action. The AIDA Model
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Sophisticated societies are dependent on mass media to deliver health information. Marshall McLuhan calls media "extensions of man." G. L. Kreps and B. C. Thornton believe media extend "people’s ability to communicate‚ to speak to others far away‚ to hear messages‚ and to see images that would be unavailable without media" (1992‚ p. 144). It follows that employment of mass media to disseminate health news (or other matters) has‚ in effect‚ reduced the world’s size. The value of health news is related
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Different Types of Human Communication Most animals communicate with each other in some way. Dogs bark at those they perceive as a threat in order to communicate their hostility and in some cases the threat that they will attack if provoked; bees have a pouch in which they carry the scent of their hive so as to identify themselves as members of the community. However‚ it is only in humans that communication breaks off into different types of communication: verbal and non-verbal‚ and formal and informal
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Sometimes health carers must use a different type of communication to suit the needs of their patient‚ for example‚ they could be blind or have hearing difficulty or learning difficulties. The alternative types of communications which could be used to suit a person are; Makaton‚ British Sign Language‚ Braille‚ Communication boards‚ and symbol systems. Makaton is a type of communication which involves using signs and symbols. It also uses speech‚ including signs and symbols. It is designed for those
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Devices Types of Electronic Communication As technology becomes more advanced and affordable‚ we are often presented with new ways to perform old tasks. Many of these advances improve the ways we communicate with others‚ allowing us to stay better informed and better connected. As these devices evolve‚ our communication methods will continue to evolve with them. Types of Modern Communications Devices When cartoonist Chester Gould gave comic strip detective Dick Tracy a two-way wrist radio‚ he
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Different Types of Human Communication The process of communication between human beings has been studied and analyzed since the beginning of time. We begin communicating the moment we are born and do not stop communicating until death. Most animals communicate with each other in some way. Dogs bark at those they see as a threat in order to communicate their hostility and in some cases the threat that they will attack if provoked. They use “body language” as well as sound and smell in order
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