KFC at Malaysia The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. In fact‚ KFC Malaysia has developed a distinctive Malaysian personality of its own. Especially for Malaysians KFC’s an establishment that is run by Malaysians and managed by Malaysians. When KFC took it upon to create a selection of food that would make Malaysia proud on the international scene. Kentucky Nuggets‚ for example‚ was
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should respond to these external forces and try to pacify their concerns. In today’s time the company can no longer afford to ignore them. 3. Good corporate image: Today marketing concept has expanded to include society with customer. The job is not just o satisfy the customer but to also cultivate a good corporate image by embracing social causes that are of prime concern to the masses. Plan of Action The company should set up a pressure group department as well as a consumer affair department
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Target Market The outlets of KFC are in luxury district and the prices are too expensive such as overhead expenses rent‚ air conditioning‚ employees. So‚ KFC target supper and middle classes. Target market is depending on size and growth rate of population‚ company resources and structural attraction of market segment. Location Hectic lifestyle of personal that let them more time at work and less pressure about waiting for food. The commercialization of urban and suburban markets resulting in
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[pic] KFC New Zealand Marketing Strategy [pic] [pic] [pic] [pic] Table of Contents Present Market Situation ____________________________________________________________ _____________ pg 3 Macro Environmental Factors ____________________________________________________________ _________ pg 3 Customer Analysis ____________________________________________________________ __________________ pg 4 Competitor Analysis ____________________________________________________________
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sales force themselves. SELECTION OF THE COMPANY The companies that the research team has chosen consist of MCDONALD’S‚ PIZZA HUT and KFC‚ three franchise companies that provide food for the masses to enjoy. CONTACT PERSON For each of the contacts the researchers had to call the companies who have bought the franchises in Pakistan‚ which are Cupola for KFC‚ Siza Foods (Private) Limited for McDonalds and MCR (Pvt.) Ltd for Pizza Hut. All three companies could not provide the sales related information
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ANALYSIS OF KFC Executive summary: Kentucky Fried Chicken (KFC) continues to be recognized as an earliest franchising company around the world(Teampaperwarehouse.com‚2014‚2014). Approximately half of KFC’s worldwide restaurant businesses are owned and operated by independent businessmen and women‚ KFC franchisees(George L‚Paugh III‚studymode.com‚2011). Today KFC is the leading fast food chain and has been successful in creating a renowned international reputation. Since 1960 KFC has targeted
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Introduction Kentucky Fried Chicken (KFC) Corporation‚ based in Louisville‚ Kentucky‚ is the world’s most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. KFC operates more than 5‚200 restaurants in the United States and more than 15‚000 units around the world. KFC was founded by Harland Sanders (Sanders) in the early1930s. He started cooking and serving food for hungry travelers who stopped by his service station in Corbin
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I become a KFC franchisee? Initial Franchise Fee = Monthly Service Fee (Royalties) = Advertising = $45‚000 (if you open a KT multi-brand restaurant‚ the fees will be $75‚000) 5 percent (5%) of Gross Sales 5 percent (5%) of Gross Sales (Includes national and local contributions) The above amounts do not include the initial investment required to construct the restaurant building‚ training expenses‚ grand opening expenses or opening inventory. Please refer to the KFC Franchise Disclosure
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ahead of second-enterprises‚ but also its old rival – McDonald’s global fast food far behind boss as the main subsidiary of Yum‚ KFC denied. 2007 is the 20th anniversary of KFC(Kentucky Fried Chichen) into the Chinese market‚ the number of branches in mainland China have more than two thousand. Behind the rapid development‚ efficient and smooth logistics system is a KFC a powerful weapon ahead of the competition. 1‚ the fast moving consumer goods supply chain requirements Fast moving consumer goods
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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