INTRODUCTION Nike’s marketing strategy rest mostly on a brand image which is favourable and has evolved into a great multinational enterprise over time. The favourable brand image has been kept afloat due to the strong association with the Nike’s logo which is quite distinctive and the slogan “Just Do It” which has been used in advertisement for quite some time. The company has been known to invest heavily in advertisements and brand promotion. However Nike always has to adopt a favourable market
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Aim: Thorpe Park – “To become world leader in branded location based entertainer”- As Thorpe Park is a profit organisation their main goal is to make money for their owners and any shareholders that they have‚ they also try to increase market shares. Wardown Museum – “To provide high quality attractive cultural services which meet the diverse needs of local communities and visitors” – Being a non-profit organisation making money is not important which is why in their aim they only talk about provided
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Apollo Tyres Ltd is the leading tyre manufacturing company in India. They are engaged in manufacturing automobile tyres and tubes. They are having their manufacturing facilities at Trichur in Kerala and Vadodara in Gujarat. They are the first Indian tyre company to launch exclusive branded outlets for truck tyres and also the first Indian company to introduce radial tyres for the farm category. The company was incorporated on September 28‚ 1972. They started their production in the year 1977 at Perambra
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1. THE TYRE MANUFACTURING INDUSTRY 2. PRESENTED BY: * NAME ROLL NO. * Arunn menon 1 3. INTRODUCTION * Faces huge competition‚ cost and price pressure. * The zooming auto industry has driven the growth. * The number of vehicles is swelling. * The truck and bus market is the largest segment in terms of value. 4. * Economic expansion and road development has made a contribution. * eg. The
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CASE STUDY Heat exchanger rupture and ammonia release in Houston‚ Texas (One Killed‚ Six Injured) 2008-06-I-TX January 2011 This case study examines a heat exchanger rupture and ammonia release at The Goodyear Tire and Rubber Company plant in Houston‚ Texas. The rupture and release injured six employees. Hours after plant responders declared the emergency over; the body of an employee was discovered in the debris next to the heat exchanger. Introduction The Goodyear Tire and Rubber Company
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the same with Thorpe Park as they have four main stakeholders and each of them have their own Customers-The customers play an important role in any business’s company especially Thorpe Park as the main purpose of their business is to provide a service. The company uses different tactics to keep the customers happy such as promotions‚ for example; Thorpe Park offers discounts to the customers that arrive together in large groups. Customers have a potent influence not only in Thorpe Park but in other
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Indian Tyre Industry to grow at 9-10% in next 5 yrs The Indian Tyre Industry produced 73.6 million units of tyres (1.1 million tons) garnering Rs 190 billion in FY`07. MRF was the market leader (22% market share) followed closely by Apollo Tyres (21%). The other major players were JK Tyres & Industries (18%) and CEAT (13%). The industry tonnage production registered a 5 year CAGR of 9.69% between FY 02-07. Truck & bus tyre category (accounting for 57% of the tonnage production) recorded a 5
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COMPANY PROFILE Apollo Tyres Ltd REFERENCE CODE: E16AA60E-380B-49C8-9C23-BFC7C2AB3058 PUBLICATION DATE: 28 Jun 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Apollo Tyres Ltd TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts......................................................................
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EXECUTIVE SUMMARY 0.1 0.1.1 GENERAL Nylon Tyre Cord: Nylon tyre cord is made from high tenacity continuous filament yarn by twisting and plying. There are two major types of nylons used as tyre cord‚ i.e. nylon-6 and nylon-6‚6. The properties of nylon-6 and nylon-6‚6 vary marginally and are controlled by the manufacturing process‚ type of stabilisers and additives used. In India only nylon-6 is produced commercially for tyre cord. Thetypesofnylon-6tyrecordusedinIndiaare840/2‚1260/2‚1260/3‚
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Apollo Tyres has created a niche for itself in the Indian tyre market. After three decades of consistent growth‚ today it is the market leader. The history of the company dates back to the early 70s. In 1972‚ license was obtained by Mr Mathew T Marattukalam‚ Jacob Thomas and his associates. The company was taken over by Dr. Raunaq Singh and his associates in 1974. The implementation of the tyre project took place in 1976 in Perambra (Kerala). In 1977 commercial production began with an installed
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