FreeMarkets Online Case Marketing Management‚ 45-720‚ Section A‚ Group 2 Arnab Basu Malcolm Johnson Douglas Meislahn Nicholas Reid Robert Schmidt 02/08/05 Marketing Management‚ 45-720‚ Section A FreeMarkets Online Case A. Basu‚ M. Johnson‚ D. Meislahn‚ N. Reid‚ R. Schmidt Executive Summary FreeMarkets Online is faced with developing a strategy that will increase revenues from $1.8 in 1997 to $6 million in 1998. To accomplish this tripling of their revenue streams‚ FreeMarkets Online
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6/14/2003 Chapter 11 Mini Case Situation Shrieves Casting Company is considering adding a new line to its product mix‚ and the capital budgeting analysis is being conducted by Sidney Johnson‚ a recently graduated MBA. The production line would be set up in unused space in Shrieves ’ main plant. The machinery’s invoice price would be approximately $200‚000; another $10‚000 in shipping charges would be required; and it would cost an additional $30‚000 to install the equipment. The machinery has
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Name of Case: Vetements Ltee Date Due: November 6‚ 2012 Problem Statement Who has to make recommendation/decision: Vetements Ltee Executives Has to do what: Adjust the incentive systems for both store managers and sales employees. Why: The sales employees began to engage in activities that had an adverse effect on inventory management‚ employee cooperation‚ and customer relations. When: Immediately To Whom do they make recommendation: To the store managers of Vetements Ltee retail
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I will use the Mini-Nutritional Assessment short-form (MNA-SF) to assess the nutritional health of a seventy-two-year-old retired female physician who is mourning the loss of her children who have recently moved out of state. Screening Tool Malnutrition in older adults is an ever growing concern with our aging population‚ weight loss with associated loss of muscle mass can impair functional status. Growing older does not predispose oneself to poor nutrition‚ however‚ there are other aggravating
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MINI Cooper Countryman Marketing Plan P2K Communications Allyn Proffitt Kailie Kirven Elizabeth Knifley Table of Contents Executive Summary Situation Analysis SWOT Analysis Positioning Statement Audience Analysis Focus Group Discussion Guide Communications Objectives Strategies & Tactics Public Relations Traditional Advertising Sales Promotion Direct Response Paid Online Advertising Online Social Media Nontraditional Media Creative Brief Creative Executions Print Advertisements L.L.Bean
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Mini-Mental Status Exam JS scored twenty-eight out of thirty possible on the Mini-Mental State Examination. This shows no cognitive impairment without any clinical signs of cognitive impairment present. She received a perfect score on everything except two areas. The first one was only being able to recite only two of the three items to be remembered. Second area was difficulty counting back from one hundred by sevens (Demential Today website‚ n.d.). Fall Prevention Scale JS scored a total of
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MINI USA After working together for almost five years‚ MINI USA’s advertising agency‚ Scheid‚ Roberts‚ and Reicher (SRR) decided to resign the MINI account in order to pursue a larger account with Volkswagen. MINI USA had developed a significant successful client-advertising agency relationship with SRR since the launch of MINI Cooper in USA‚ and MINI’s advertising had been highly unconventional. For Trudy Hardy‚ marketing manager for MINI USA‚ the first challenge was starting over and finding a
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that the cost of obtaining long-term debt and equity capital will be somewhat higher. The real interest rate is estimated to be 2 percent‚ and a long-run inflation premium is estimated at 3 percent. The interest rate on long-term government bonds is 7 percent. A default-risk premium on longterm debt is estimated at 6 percent; plus Castillo Products is expecting to have to pay a liquidity premium of 3 percent due to the illiquidity associated with its long-term debt. The market risk premium on large-firm
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Why do you think you made these mistakes? Please start this case discussion from the point of view that you are the main character - that is you are the Vice President of Marketing. So you may start the discussion beginning with "I am to blame for the current state of affairs because I did not understand ... " (fill in why you are to blame‚ what did you not do and what did you do that helped create the current situation) I am to blame for the current state of affairs because I did not do
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• The training type I recommend that House Handy should provide to new members if they want the new salespeople to be successful is to start them out on the internet and with a CD-ROM. On page 348 in the book titled Relationship selling it states‚ “Most companies use a mix of training methods‚ including on-the-job training‚ classroom training‚ and role playing.” With that said I believe they will benefit more out of having a combination of all three. The training will differ from that of experienced
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