Market Research Proposal For "YOKO SIZZLERS" RAYYAN RIZVI M00438576 MARKET RESEARCH UNDER THE SUPERVISION OF DR. CODY PARIS 12/12/2013 Executive Summary The success of any given business organization depends on its ability to formulate the best strategy and be able to overcome competition within the market. Yoko Sizzlers‚ a leading chain of restaurants in UAE specializes in the class of cuisine served to the customers. However‚ off late due to new entrants in the sizzler industry
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issues facing Louis Vuitton in 2014. As a minimum you should employ PESTLE and the Five Forces Framework. Political factors Political factors are a crucial factor of LVMH‚ which causes a great influence on the market environment. New policy‚ business rules and the regulation have deep rooted influences on LVMH development in UK market. According to The Economist (2009) VAT has increased which created a threat to the market as there would be both a restriction and hindrance in consumer spending
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PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles
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The external environment may be analysed using the following: PESTEL involves analyzing the external environment by focusing on: Political environment where government legislation may have a direct or indirect impact on how businesses may operate. For instance deregulation and privatization of public enterprises have created more competition moving government focus towards regulating the operations of such businesses rather than focusing its efforts and resources on running the business
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12/3/2012 History of International Business Forces Behind Globalization Pre-industrial Trade around the world Strong manufacturing base of Europe & UK in early 1900 American dominance after WW-II Bretten Woods Monetary Agreement Japan Influence post 1970 Soviet weakness Developing nations stepping up exports Entry of China/India/Mexico/Brazil Worldwide Communication Increase in and expansion of technology Liberalization of cross-border trade Development
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shape and amazing designs that attracts visitors. Each building is special in something its height‚ shape‚ design‚ or point of view. When visiting a country‚ it’s nice to learn about the culture too. So “Dubai old city” makes you find out more UAE
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within the environment. Each element of the PEST will be explained in detail below. Political: The political element in UAE‚ compasses different aspects such as legal and government policies‚ safety regulations‚ trade regulations‚ and employment laws of the environment. The legal and government policies within the UAE make are it mandatory that every company that starts up within the UAE has a local sponsor. This local sponsor has the majority shares within the company. The name of the sponsor is incorporated
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Discuss one change in the UAE whether it is good or bad. Over the past 20 years‚ United Arab Emirates has developed in each single way that it could be. Started since H.H.Sheikh Zayed Bin Sultan Al Nahyan turned our country from a deadly desert to a fresh green land. His highness started the journey of thousand steps and Sheikh Khalifa and Sheikh Mohammed Bin Rashid are completing it. United Arab Emirates has changed a lot than before‚ one of the most important changes that happened is the development
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PESTLE Political * Political insatiability affects the sales of the automobile industry. The political instability has a direct impact on the sales of the automobile industry. When there is a political unrest the purchasing power of the individuals in the particular area goes down. * Government support towards the industry favourably. This industry is the 6th largest industry in the world and brings out a lot of revenue and creates employment opportunities. Therefore governments tend
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A PESTEL ANALYSIS BY Judit Baksa Gergely Csaba Brian Fellers Iulian Ion Tamas Orbán company background • Pepsi-Cola Company was founded in 1898 • Today‚ PepsiCo is a world leader in convenient • • • • snacks‚ foods and beverages Revenues of more than $43 billion Over 198‚000 employees Merged with PepsiAmericas and Pepsi Bottling Group in 2009 Major brands among others: • Pepsi‚ Tropicana‚ Mountain Dew‚ Dole‚ Lipton‚ Starbucks‚ 7UP‚ Lay’s‚ Doritos‚ Gatorade‚ etc. political
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