* 1. MGMT65000 – Strategic Management – spring 2011 Test 1 By: Divya Mishra School of Management Purdue University Calumet Submitted to: Dr. Arifin Angriawan1|Page * 2. Company profile & backgroundNIKE‚ Inc. is engaged in the design‚ development and worldwide marketing of footwear‚apparel‚ equipment and accessory products. . It sells its products to around 18‚000 retail accountsin the United States and through a mix of independent distributors‚ licensees and subsidiaries innearly 200 countries
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learned the mportance of first scanning your environment. i • This chapter will introduce the second step in the c oalignment theory‚ strategy choice. • Making the right strategic choices requires managers to invest in CMs that create lasting economic value for the firm and its investors. ◦ Read pages 205-208 in your book The Role of the Manager in Adding Value to the Firm • In the Strategic Management Model the environment and strategy choice construct come together in
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Sustainable Competitive Advantage The purpose of this essay is to discuss the meaning of sustainable competitive advantage with examples from hospitality industry. Kotelnikov (2001) states that “sustainable competitive advantage is the focal point of the corporate strategy. It allows the maintenance and improvement of the enterprise ’s competitive position in the market.” “Sustainability in the hospitality industry seeks to provide some answers to questions‚ attempts to resolve challenges and give
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4. FastCat’s Competitive Position 5.1. Select Benchmarks and Survey When benchmarking the job‚ we have divided all job title into four categories: 1.) Administration Office Support 1(Data Processor)‚ 3(Administrative Assistant) and 4(Administrative II) 2.) Marketing Marketer 1(Marketing Support)‚ 2(Field Marketing Rep)‚ 3(Business Solutions Consultant) and 4(Technical Marketing Consultant) Marketing Manager 1(Business Account Leader) and 3(Visionary Champion) 3.) Technical Technician
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• Planning for a brighter future starts with analyzing inner strengths‚ weaknesses‚ opportunities and threats. Internal evaluation coupled with an environmental scan of the competitive landscape. • Differentiate your firm - It’s all about creating a unique value proposition. Start with your SWOT analysis. Everything is fair game (e.g. technology‚ experience‚ certifications‚ commendations‚ price‚ value‚ etc.). • Invest in technology - Examples would include Web software that
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academically by competitive sports in many ways. Some ways are injuries‚ Grades‚ scholarships. Many parents believe that there kid will get a large amount of money for playing sports in high school. Also kids grades today are showing that they do not spend enough time on schoolwork then they should they spend more time on sports. Lastly kids can get seriously hurt by competitive sports by concussions or broken bones. Take a minute and think about how much kids and teens can stress over competitive sports
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The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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Assessing competitive advantage George S. Day and Robin Wensley suggest that there are two distinct approaches to assess the competitive position of the business. One starts with the market and is customer-focused and the other is primarily competitor-centered. Competitor-centered assessments are based on direct management comparison with a few target competitors. These businesses follow the competitor’s costs closely and quickly match their marketing initiatives. Customer-focused assessments
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Title: Of Mice and Men Author: John Steinbeck Protagonist: George and Lennie Antagonist: Curly‚ Society Themes: The Predatory Nature of Human Existence‚ Fraternity and the Idealized Male Friendship‚ The Impossibility of the American Dream‚ Friendships‚ Isolation‚ Confinement Quotes: “We know what we got‚ and we don’t care whether you know it or not.”‚ “I got you to look after me‚ and you got me to look after you‚ and that’s why.”‚ “Maybe ever’body in the whole damn world is scared of each other
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significance: - Mangrove forests are among the most productive terrestrial eco systems and are natural and are a renewable resource. Mangroves are not a marvel just for their adaptations but also for the significant role they play in our environment. * Mangrove ecosystem act as Buffer Zone between the land and sea. * Mangroves protect the coast against erosion due to wind‚ waves‚ water currents and protect coral reefs‚ sea-grass bed and shipping lanes against siltation. They are also
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