Due to the continuous efforts of the top shampoo brands in India penetration of shampoos in urban areas is almost 100%. As far as penetration of shampoo in the rural areas is concerned it has risen by almost 18% in the current scenario. the shampoo market in India is valued at Rs 4.5 bn with the penetration level at 13% only. The market is expected to increase due to lower duties and aggressive marketing by players Shampoo is also available in a sachet‚ which is affordable and makes upto 40% of
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Gaurav kumar (SEC. A) Grand Strategies Strategy Formulation is a strategic planning or long range-planning. This process is primarily analytical‚ not action oriented. This process involves scanning external and internal environmental factors‚ analysis of the strategic factors and generation‚ evaluation and selection of the best alternative strategy appropriate to the analysis. Identification of various alternative strategies is an important aspect of strategic management as it provides the alternatives
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1.0 Introduction 2.0 Liberalization and the context of business strategy 2.1 What is liberalization? Liberalization refers to the relaxing of rules and regulations or policies of a government in a country. According to the scenario‚ in 1991‚ the Indian economy has been opened as a result of liberalization. 2.1.1 How did it affect the Indian automobile industry? The Indian government continued to have a closed economy until 1991. By then
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maker who is famous throughout the world. It is Intel who predominate the chipsets industry and the market share of chipsets of Intel is far more than its’ competitors. This report will examine whether there are strategic problems ahead and propose strategies for the future. First the analysis of external environment will be given‚ which includes macro environment analysis‚ industry analysis and Key Success Factors analysis. Secondly‚ an internal environmental analysis will be given which will highlight
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failure of SBUX strategy to grow by rapid expansion 2. The Strategic Triangle Sustainable Competitive Advantage is the mantra for any business organization in order to operate and be successful in this fierce competitive market. We will be using strategist guru Ohmae’s 3 C’s model. 3 C stands for: a) Corporate b) Customer and c) Competition. Food and beverage retail chain Starbucks came up with their strategy after analyzing each one of the above element 2.1 Corporate strategy SBUX
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inexpensive Uni. 3. Be competitive: Proctor and Gamble Company also charged that amount of price which made them competitive in the diaper market. Pricing objectives of Huggies: 1. To penetrate into the market: Kimberly Clark adopted the penetration policy for its setting price because Proctor and Gamble launched Pampers Uni before. So to penetrate into the market they charged low price. 2. To grab the competitor’s market share: Then Kimberly Clark grabbed the most market share of Proctor
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What are some of the decision factors that Starbucks assess? Starbucks ’ strategy for expanding its retail business is to increase its market share in existing markets and to open stores in new markets where the opportunity exists to become the leading specialty coffee retailer. In support of this strategy‚ the Company opened 647 new stores during the fiscal year end in September of 2001. At fiscal year end‚ Starbucks had 2‚971 Company-operated stores in 38 states‚ the District of Columbia and
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Marketing strategy A strategy is a long-term plan to achieve certain objectives. A marketing[link] strategy is therefore a marketing plan designed to achieve marketing objectives. For example‚ marketing objective may relate to becoming the market leader by delighting customers. The strategic plan therefore is the detailed planning involving marketing research‚ and then developing a marketing mix to delight customers. Every organisation needs to have clear marketing objectives‚ and the major route
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STABILITY STRATEGY Stability strategy implies continuing the current activities of the firm without any significant change in direction. If the environment is unstable and the firm is doing well‚ then it may believe that it is better to make no changes. A firm is said to be following a stability strategy if it is satisfied with the same consumer groups and maintaining the same market share‚ satisfied with incremental improvements of functional performance and the management does not want to take
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organization‚ formulation and implementation of the strategy. This report explains the three stages of strategic management; strategic analysis‚ strategy formulation and strategy implementation of French Connection‚ UK. The analysis of French Connection‚ UK in this report includes two core areas and tools of strategic analysis which include i.)General environment - Pest analysis‚ SWOT analysis‚ ii.)Competitive environment - Value-chain analysis. Strategy analysis is also referred to as situation analysis
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