Introduction The automotive industry has been highly competitive all over the world. Automakers form their strategies based on the external factors in political‚ economic‚ social‚ technological‚ environmental‚ and legal change within their industry. Using PESTEL analysis will allow managers to watch how changes in each part affect their industry‚ forcing change in order to stay competitive. Performing this analysis periodically will help identify macro changes faster. Political Governments around
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of consumer electronics‚ computers and telecommunication developed as separate‚ distinct industries. Digitization changed the rules of the game‚ demolishing walls‚ blurring the distinction between once separate industries and building a $ 300 billion industry. Changes are driven by wide spread internet usage‚ “on the go” life styles‚ cutting edge innovation and digital convergence. This multibillion Industry is run by key players such as Apple‚ Sony‚ Dell‚ RIM‚ Samsung & LG. Apple Inc.‚ is an American
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PESTEL Analysis: (COCA COLA) Political The non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products. In terms of regulations‚ the government has the power to set potential fines for the companies that did not meet their standard law requirement. The company has monitored the regulations and politics in each country to maintain and protect their brand image by assigning the risks. Such regulations are made
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Table of Contents: Cover Sheet…………………………………………………………....………….…. 1 – 2 Table of Contents ………………………………………………………...………….…. 3 Introduction………………………………………………………………...………….…. 4 PESTEL Analysis…………………………………………………………………….…... 4 POLITICAL………..………………………………………………………….… 4 - 5 ECONOMIC…………………………………………………………………….… 6 SOCIAL…………………………………………………………………………… 7 TECHNOLOGY…..…………………………….………………………………… 7 ENVIRONMENTAL…………………………….………………………………… 8 LEGAL…………………………….………………………………………….…… 8 SWOT Analysis………………………………………………………………
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The Knight of Footwear: Summary of Shoe Dog Shoe Dog is a memoir by the creator of Nike Phil Knight. The books follow this college track athlete‚ who travels the world and is on a mission to revolutionize the track shoe industry‚ to a kid trying to run a business with no experience or real guidance to one of the most successful entrepreneurs in the world. Ultimately the book culminates with an inside look at one of the largest brands on the planet. One of the last college classes that Knight takes
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Case Study 1 – Thorntons PLC To: Equity Fund Manager Date: 16 January 2013 From: Ivor Addict Subject: Thorntons plc Note: Introduction (note: some comments are obtained from reviewing the company’s website and that the use of company and group both refer to Thorntons group. The footnotes are only included to provide an indication as to where the information came from‚ they are not intended to be comprehensive. Some of the comments have been included to aid understanding
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case thirteen Birds Eye and the UK Frozen Food Industry Robert M. Grant On February 12‚ 1946‚ George Muddiman arrived in Liverpool from Canada to take up the job as first chairman of Birds Eye Foods Ltd. “It was raining‚” he recalled. “There were no lights on the streets; it was seven o’clock at night and dark. As I looked out of the cab window my heart went into my boots and I thought‚ ‘What have I done? Why have I left Canada to come to this?’” By the early 1950s‚ after a host of problems
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To what extent might UK firms benefit from a decision by the UK government to join the Single European Currency? The single European Currency is the currency used by the institution of the EU and it’s the official currency of the Eurozone consisting 18 of the 28 member states. On 1 January 1999‚ the Euro was introduced as the single European currency‚ but today‚ the UK is still using the Sterling Pounds‚ and if the UK join the single European Currency‚ there may be some advantages and disadvantages
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Using PESTEL analysis to understand the macro-environment that impacts the Banking Industry in China. Political Factors • China has a socialist political system • China has entered into the WTO and as part of the commitment to open up the banking industry‚ has issued the Rules for Implementing the Regulations Governing Foreign Financial Institutions in the People’s Republic of China ‚ which allows Foreign financial institutions to provide foreign currency services to Chinese enterprises
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Studying in UK By Group 6 Kingsley Ibeji 1101620 COURSE TITLE: Communication in Business April 6‚ 2011 Table of Content 1.0 Executive summary…………………………………………………………2 2.0 Introduction…………………………………………………………………..3 3.0 Findings……………………………………………………………………...4. 3.1 Expectation role from teacher/ student ………………………………….5 3.2 Ethical challenges/ policies………………………………………………..5 3.3 Method of assessment as it defer…………………………………………6 3.4 Ability to
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