Strategy and The Internet Michael E. Porter Harvard Business Review In this article‚ the author (Michael E. Porter)‚ explains his opinion on the use of the internet by organisations. He points out that both dot-coms and established companies have both‚ by way of competition‚ violated the core precept of strategy in businesses. Porter brings out the fact that companies focussed more on attracting more customers‚ via discounted channels‚ discounting and advertising‚ rather than having profit in
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References: Duvall‚ M.‚ (1995) A study of software management: The state of practice in the United States and Japan. Journal of Systems and Software.Volume 31‚ Issue 2. Levitt‚ T. (2004‚)‚ Marketing Myopia‚ Harvard Business Review‚ July-August. Veal‚ A.J. (2005)‚ Business Research Methods: A Managerial Approach‚ Pearson Addison- Wesley‚ South Melbourne.
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former‚ then management’s role is limited: Hire the right people‚ and get out of their way. If it’s largely the latter‚ management must play a more vigorous role: Establish the right roles and processes‚ set clear goals and relevant measures‚ and review progress at every step. Peter Drucker‚ with the masterly subtlety that is his trademark‚ comes down somewhere in the middle. Yes‚ he writes in this article‚ innovation is real work‚ and it can and should be managed like any other corporate function
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Peter Ferdinand Drucker (November 19‚ 1909November 11‚ 2005) was an author of numerous economics-related literature who was born in Vienna‚ Austria‚ the son of a high level civil servant in the Hapsburg empire. Since World War I left Vienna with little opportunity to offer‚ he went to Germany to work after finishing school‚ first in banking and then in journalism. He also earned a doctorate in International Law while he was there. The rise of Nazism forced him to leave Germany in 1933 and after
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Cited: Adidwa‚ D. (2012). Marketing myopia. Retrieved from http://www.slideshare.net/Adidwa/marketing-myopia-1894577 Levitt‚ T. (1960). Marketing myopia. Harvard Business Review‚ September-October 1975 Ottman‚ J. (2007‚ June 19). How to avoid green marketing myopia. Retrieved from http://www.marketingprofs.com/7/avoid-green-marketing-myopia-ottman-stafford- hartman.asp
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Marketing myopia Organisations should define their sector as much extensive as they can ‚ because it may help them with developing their business and finding more opportunities. Levitt gives examples abut railroads which hadn’t thought about their industry as the transportation business‚ but as just the railroad business. Moreover‚ there is another similar example about Hollywood which hadn’t defined itself as the entertainment business‚ but as the movie business. Levitt called that as “Marketing
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2 Ars Aequi september 2010 opinie arsaequi.nl/maandblad AA201002 Supreme matterS: tea partieS and the activiSm of reStraint Heather Kurzbauer* According to recently released statistics‚ one-fifth of all US citizens are Tea Party Supporters: predominately white conservatives convinced of the ‘evils’ of the Obama administration.1 Taking their cue from the defining protest in American history‚ The Boston Tea Party of 1773 in which the slogan ‘no taxation without representation’ inspired
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Case Study Summary: Laura Ashley is a success company originally established by a British woman . She originally made furnishing materials in the 1950s.She later expanded into clothing design and manufacture in the 1960s. it is well known of its English flowery pattern the company is a rare success that has been throw 11 chief executive in the last 14 years and its majority owned by Malaysian conglomerate . Although some thought that Laura Ashley style went out of favor ‚ the company have doubled
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In the case of the reimagined ending of the film and book ‘Life of Pi’‚ in the setting of the judges from ‘The Case of the Speluncean Explorers’‚ by Lon L. Fuller‚ 62 Harvard Law Review 616‚ I feel that the defendant‚ Pi Patel is not guilty of the act of murder. The assignment‚ as was given‚ recounts the alternative story given by Pi to the Japanese insurance authorities when questioned about his survival. Although his story with the animals is what is supposed to be real‚ one can also view it as
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What is the purpose of business? Discuss. INTRODUCTION 1 At a dinner party a doctor‚ a lawyer and a businessman are sitting around the table chatting and talking about their life and work. At one point another man approaches the table and asks the three men what the purpose of their jobs is. The doctor immediately responds that he wants to help people and save life. The lawyer takes over and says he fights for justice and equality but when it comes to the businessman to answer the question
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