European Journal of Social Sciences – Volume 20‚ Number 1 (2011) Cultures Effect on Brand and Store Loyalty: A Research in Turkey Mehmet Ozer Demir Elmali M.Y.O.‚ Akdeniz University‚ Antalya‚ Turkey E-mail: mozerdemir@akdeniz.edu.tr Tel: +90-242-3102023; Fax: +90-242-73102023 Nedim Yuzbasioglu Tourism and Hotel Management School‚ Akdeniz University‚ Antalya‚ Turkey E-mail: nedimy@akdeniz.edu.tr Tel: +90-242-3102023; Fax: +90-242-73102023 Abstract The study suggests‚ and tests that culture has
Premium Marketing Geert Hofstede Culture
Meaning and Dimensions of Culture Chapter 4 Chapter Outline The nature of culture The nature of culture Values and folkways Comparing cultural values Sub-cultures and cultural change How culture affects management – see page 95 How cultures view each other Chapter Outline (2) Cultural dimensions – how people look at life Hofstede’s dimensions Country clusters – countries with similar cultural dimensions Trompenaar’s dimensions The Nature of Culture Culture is
Premium Culture Geert Hofstede Cross-cultural communication
developed a cultural dimension model that explains the five categories of positions between national cultures. The five dimensions pertaining to this model include: individualism‚ materialism‚ time orientation‚ deference to authority and uncertainty avoidance. Hofstede’s research is still practiced today but has undergone some changes since it was first introduced due to cultural and economic modifications during past years. To understand this model the five dimensions need to be discussed and
Premium Cross-cultural communication Geert Hofstede Culture
Introduction : Geert Hofstede defines culture as the particular feature of the nations. Thus the nationality is likely to set up the basic values and believes of every one’s mind. A generally accepted definition is that offered by Kroeber and Kluckholm : "Culture consists of patterns‚ explicit and implicit of and for behaviour acquired and transmitted by symbols‚ constituting the distinctive achievement of human groups‚ including their embodiment in artefacts; the essential core of culture
Premium Culture Geert Hofstede Cross-cultural communication
and flexibility are favoured. Focus is on well-being‚ status is not shown. An effective manager is a supportive one‚ and decision making is achieved through involvement. Uncertainty avoidance At 85 South Korea is one of the most uncertainty avoiding countries in the world. Countries exhibiting high uncertainty avoidance maintain rigid codes of belief and behaviour and are intolerant of unorthodox behaviour and ideas. In these cultures there is an emotional need for rules (even if the rules
Premium Geert Hofstede South Korea Collectivism
to analyze how this ad failed to convey its intended message. The most influential aspect that affected Zazoo’s advertisement of the five dimensions is the uncertainty avoidance in Belgium’s society. Uncertainty avoidance describes the mindset of a society towards change and being in unstructured situations. With a Uncertainty Avoidance Index (UAI) of 94‚ Belgium has one of the highest UAI’s globally. The advertisement supported the society’s affection toward security‚ regularity and routine and
Premium Individualism Individual Sociology
Individualism/Collectivism and Uncertainty Avoidance are associated with both RTD and COD. However‚ the underlying processes differ for these two categories of travel behaviors. In addition to their independent influences on travel behaviors‚ these two values associated with RTD and COD also have an interactive effect. For RTD‚ the Uncertainty Avoidance motive determines the Individualism/Collectivism outcome‚ whereas‚ for COD‚ the opposite is true: the Individualism/Collectivism determines the Uncertainty Avoidance outcome
Premium Geert Hofstede Tourism Cross-cultural communication
Introduction This report is aimed to survey the different cultures which can lead to the problems within the organization. We show theories that related to the case study‚ KFC (Kentucky Fried Chicken) Company. We choose KFC branches from UK‚ Thailand‚ China‚ and Japan that will tell each culture from these example countries. The investigation will be shown how the different cultures can make the problem when the company has to do the business in the overseas or do business across cultures. We choose
Premium Geert Hofstede
Dimensions Theory Cultural dimensions theory‚ developed by Geert Hofstede’s‚ describes how a society’s culture affects the values of its members‚ and how these values relate to their behaviour. The theory proposed six dimensions: power distance‚ uncertainty avoidance‚ individualism-collectivism‚ masculinity-femininity‚ long-term and short-term orientation‚ and the latest dimension‚ indulgence and self-restraint which was added in 2010 edition of Cultures and Organizations: Software of the Mind. Yet in this
Free Culture Cross-cultural communication Dimension
Cultural dimensions and dilemmas Culture is a way of life evolved and is jointly owned by a group of people and passed from generation to generation. culture formed of many complex elements‚ including religious and political systems‚ customs‚ languages‚ tools‚ clothing‚ buildings‚ and works of art. Culture also divide by two that is material and non material culture. Material cultural like something that equipment on living like house such as longhouses at Sarawak‚ Eskimo. Non material culture
Premium Culture Geert Hofstede Cross-cultural communication