Bibliography: 1. Kibera‚ FN and Waruingi BC‚ (1998); Fundamentals of Marketing; An African Perspective. Kenya Literature Bureau – Nairobi. 2. Kotler‚ p and Armstrong‚ G‚ (2001); Principles of Marketing. Prentice-hall india 3. Munyoki‚ JM‚ (2011); Marketing Management; Theory and Practice. Downtown Printing Works Ltd Kenya. 4. http://en.wikipedia.org/wiki/marketing
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Strategy to Local Authorities in Kenya Central and provincial governments have progressively realized that effective service delivery to the community is best delegated to local government. This decentralization trend has obliged local governments to enhance their professionalism and performance. Yet‚ in many developing countries‚ the weakness of local governments is a key challenge in managing development processes. Many local government authorities in Kenya now go beyond one year budgeting and
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THE RELATIONSHIP BETWEEN CORRUPTION AND ECONOMIC GROWTH IN KENYA MULEMBO ENOKA X75/3844/2008 GERALD NGILAI MUEMA X74/3741/2008 GITHINJI JOSEPH MULWA X74/3726/2008 WANGARI ELIJAH GACHOHI X75/3777/2008 KIRU JOSEPH KAMAU X74/ 3599 /2008 TABLE OF CONTENTS INTRODUCTION 1 1.1 Background to the study 1 1.1.1 Ministry of Finance Kenya………………………………………………………... 2 1.2 Research Problem Statement
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staff headcount and turnover or balance-sheet total is essential for identifying businesses able to benefit from European Union (EU) programs or policies specifically designed for small and medium-sized enterprises (SMEs) Challenges Facing SMEs in Kenya It is generally recognized that SMEs (Small and Medium Enterprises) face unique challenges‚ which affect their growth and profitability and hence‚ diminish their ability to contribute effectively to sustainable development. In this article‚ the following
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THE POTENTIAL OF FARM STAYS DEVELOPMENT IN KENYA (A CASE OF NAROMORU TOWN NYERI COUNTY) BOB KARIO A Senior Project Submitted in Partial Fulfillment of the Requirements for the degree of Bachelor of Tourism Management of the Department of Tourism Management‚ Moi University 2014 DECLARATION This Senior Project is my original work and has not been presented wholly or partly in any other university for any award. No part of this work may be reproduced
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The Long-Term Effects of Youth Unemployment Dr. Thomas A. Mroz and Dr. Timothy H. Savage University of North Carolina‚ Chapel Hill and Welch Consulting Economists A STUDY BY THE EMPLOYMENT POLICIES INSTITUTE October 2001 he Employment Policies Institute (EPI) is a nonprofit research organization dedicated to studying public policy issues surrounding employment growth. In particular‚ EPI research focuses on issues that affect entry-level employment. Among other issues‚ EPI research has quantified
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Journal of Business Research 62 (2009) 947–954 Contents lists available at ScienceDirect Journal of Business Research Universal differences in advertising avoidance behavior: A cross-cultural study José I. Rojas-Méndez a‚⁎‚ Gary Davies b‚1‚ Canan Madran c‚2 a b c Sprott School of Business‚ Carleton University‚ 925 Dunton Tower‚ 1125 Colonel By Drive‚ Ottawa‚ Ontario‚ Canada K1S 5B6 Manchester Business School‚ The University of Manchester‚ Booth Street West‚ Manchester‚ M15 6PB‚ United
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CRITICAL FACTORS CONSIDERED BY THE SMALL AND MEDIUM-SIZED ENTERPRISES IN THE CHOICE OF A SUITABLE RETAIL BANK : A CASE STUDY OF NAIROBI REGION‚ KENYA. By MWANIKI DANIEL KAMAKIA D53/0L/14070/05 A RESEARCH PROPOSAL SUBMITTED TO KENYATTA UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF MASTERS OF BUSINESS ADMINISTRATION 2008 ABSTRACT Retailing is traditionally defined in terms of the retailers’ place in the distribution of tangible products
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CHAPTER ONE INTRODUCTION OF THE STUDY This chapter examines the background on the study‚ the statement of the research problem and the purpose of the study. The research objectives research questions‚ the significance of the study‚ and limitation of the scope of the study are also explained. 1.1 Background of study. Hotel industry is all forms of business relating to provision of accommodation in the lodging‚ food and drinks and various types of other services that are interconnected and form
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Managing Project Uncertainty: From Variation to Chaos Arnoud De Meyer‚ Christoph H. Loch & Michael T. Pich The author analyzed the findings of a research‚ comprising of 16 projects in various areas and how their projects managers handled uncertainties which are inevitable in most projects. The author tried to unravel the reason behind the various failures to record successes on the part of these managers despite the fact that they has risk managemnet strategies in place‚ decision mile stones
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