Presentation Transcript KFC: KFC Case study of KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system
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American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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Contents Page Question 1.................................................................................Page 2 Question 2.................................................................................Page 3 - 6 Question 3.................................................................................Page 7 - 9 Question 4.................................................................................Page 10 - 11 Question 5.................................................................
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drives down KFC’s market shares‚ limits its efficiency‚ and reduces its growth. Mexican Environments and Global Strategies KFC operates 50% of its restaurants outside US‚ mainly in Japan‚ China‚ and Mexico. KFC emphasizes on building company owned restaurants. The section will only discuss on KFC’s business in Mexican environment because KFC encounters problems and uncertainties here. Mexican Business Environment Mexico has a long history of close economy until 1988. When De Gortari‚ Mexico President
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Burger King Expansion Strategy for International Markets March 11‚ 2013 Akash AGARWAL Debasish GHOSHAL Samarjeet SINGH MIB 34 - Introduction to International Business Burger King - Have it your way 1 Agenda Segmentation of the food service industry Burger King ► Business case of Burger King Our Approach to market entry/expansion SWOT Analysis Taiwan ► Analysis of fast food market ► Analysis of external macro-environment ► Competitive analysis and market share Indonesia ► Analysis
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abroad. Let us take KFC as an example. There are many kinds of fast food restaurant in United States of America as fried chicken and hamburgers are the main food for American‚ so the competition is very stiff in domestic market and it is almost saturated- there are enough fast food brands to meet people’s need in fried chicken and hamburgers. In order to make more profit‚ KFC decided to enter China’s market as there was no competitor and the main food for Chinese is rice. Then KFC became the first and
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Hofstede’s dimensions of national culture Hofstede distinguished five dimensions of national culture: Power Distance (PDI)‚ Individualism/Collectivism (IDV)‚ Masculinity/Femininity (MAS)‚ Uncertainty Avoidance (UAI)‚ and Long-Term versus Short-Term Orientation (LTO). For those readers who are unfamiliar with his dimensional model‚ a short description follows. The dimensions are measured on index scales from 0 to 100‚ although some countries may have scores above 100 on certain dimensions because
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Global Leadership 5601 Midterm 1. What is meant by the internationalization of a firm’s value chain? How do advances in technology contribute to internationalization of firms’ value chains? Internationalization generally means global sourcing‚ exporting‚ or investment in key markets abroad. Proactive firms seek a simultaneous presence in major trading regions‚ especially Asia‚ Europe‚ and North America. The most direct implication of market globalization is on the firm’s value chain.
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’s Dimensions. Brazil ’s highest Hofstede Dimension is Uncertainty Avoidance (UAI) is 76‚ indicating the society’s low level of tolerance for uncertainty. In an effort to minimize or reduce this level of uncertainty‚ strict rules‚ laws‚ policies‚ and regulations are adopted and implemented. The ultimate goal of this population is to control everything in order to eliminate or avoid the unexpected. As a result of this high Uncertainty Avoidance characteristic‚ the society does not readily accept change
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increase my knowledge and enhance communication skills. Different types of business information‚ their source and purpose will be discussed throughout this paper‚ outlining various types of communication that can take place. I will also deliberate how KFC source and communicate effectively‚ with a true purpose‚ summarizing with a conclusion. Definition of Information Information comes from a wide variety of sources‚ in varying shape and form‚ with numerous qualities. Communicated in time‚ being fit
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