February 2011 Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 What is Marketing Information System? Explain its characteristics‚ benefits and information types. (10 marks) Q.2 a. Examine how a firm’s macro environment operates. (5 marks) b. Mention the key points in Psychoanalytic model of consumer behaviour. (5 marks) Q.3 Explain the key roles
Premium Marketing
P3: Describe how a selected organisation uses marketing research to contribute to the development. In this assignment I will be discussing about the market research of Marks and Spencer and how it contributes to the development of market plan of Marks and Spencer. WHAT IS MARKETING? It is a management process through which an organisation provides its goods or services to its customers. Through marketing the organisation try to deliver and value customer‚ and managing customer relationships
Premium Marketing Marketing plan
fast food restaurants for that reason. 5. If all other factors are equal‚ what is likely to happen to the supply of a product if the price goes up? Why? Explain. (3-6 sentences. 3.0 points) Supply is how much of something is available. Demand is how much of that thing that people want. If the price of a product goes up‚ its supply is going to go up and the demand will go down. People always want the best price. 6. If all other factors are equal‚ what is likely to happen
Premium Competition Marketing Fast food
• To explain what marketing is • To differentiate between “needs” and “wants” • To understand the fundamental marketing concepts • To explain why and how companies learn about their customers • To describe the main tools of marketing research • To identify and comment on the four elements of a company’s marketing mix • Marketing is more than a fancy image‚ a clever commercial‚ a special contest or a discount • Name some examples of marketing questions! Marketing involves a lot of planning
Premium Marketing
Planning Intellectual Property for Marketing Strategies in the Digital Content Chapter 2 Literature Review The primary object here is to review the relevant literature of the current state of marketing theories‚ applications of marketing strategies‚ intellectual property stipulations and the influences of the Internet to the digital content industry. The review eventually leads to inadequate resources: concepts‚ theories‚ and talents. In truth‚ there are still no generally accepted
Premium Marketing
Mode of study: Internal Tuition pattern summary: This unit does not have a fieldwork component. Credit Value: 25.0 Pre-‐requisite units: 9807 (﴾v.0)﴿ Marketing Research 200 or any previous version Co-‐requisite units: Nil Anti-‐requisite units: Nil Result type: Grade/Mark Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details. Unit coordinator:
Premium Strategic management Marketing Case study
Factors of Production 1. Land 2. Labor 3. Capital (Money) is not actually considered as capital in economics as it does not produce a good and service but it is rather a form of asset that is used as a medium of exchange. 4. Entrepreneurship The 3 E’s in ECONOMICS 1. Efficiency refers to productivity and proper allocation of economic resources. 2. Equity means justice and fairness. 3. Effectiveness means attainment of goals and objectives. Types of Economic Systems To address
Premium Supply and demand Economic system
| Assignment# 01Instructor: Miss Nida Aslam khanPrinciples of Marketing | Syed Aun Rizvi Mohammed ShehmirMaaz Shahid | The Pakistani brand we have selected is “OMORE ICECREAM”. The Company that produces it is Engro Foods Limited. COMPANY Engro foods are among the biggest and fastest growing conglomerates in Pakistan with a vision to cater to local needs with the products conforming to global standards. Highly passionate about millions of people across the lengths and breadth of Pakistan
Premium Ice cream Marketing Brand
There are many different life factors that affect the way a person develops and acts. When a person is going through their different stages of development‚ factors that are around them can define the way they are. Major life events may also have an influence on the way the person develops through the life stages. In this essay I am going to discuss the effects of five different life factors and also two predictable and two unpredictable major life events‚ which may affect the development of an individual
Premium Bullying Developmental psychology Self-esteem
FACTOR ANALYSIS Factor analysis is a general name denoting a class of procedures primarily used for data reduction and summarization. It is used in the following circumstances: • To identify underlying dimensions or factors‚ that explains the correlations among the set of variables. • To identify new‚ smaller set of uncorrelated variables to replace the original set of correlated variables in subsequent multivariate analysis. • To identify smaller set of salient variables from a larger set for
Premium Factor analysis Statistics Pearson product-moment correlation coefficient