Fundamentals of Marketing Welcome! Wl ! Dr. Stephan Grzeskowiak Professeur‚ Departement Marketing © S. Grzeskowiak How do get these slides? Programs Postgraduate Fundamentals of Marketing © S. Grzeskowiak 1 11/6/2010 Preparation for today’s class • R d IKEA case (HBSP 9 504 094) Read 9-504-094) • Read KKBGH ‘Marketing Management’ – Part I (ch 1 – 4) ‘Understanding Marketing Mangement’ • Download and print Class notes © S. Grzeskowiak Fundamentals of Marketing What
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Table of Contents Introduction & Company profile: Type of business Geographic domain Culture of senior management Competitive situation Marketing Audit: External environment - Macro environment (PEST) Political‚ Governmental‚ and Legal forces: Political stability‚ Government regulations & deregulations. Changes in tax laws‚ Changes in patents(التراخيص) laws Level of government subsidies‚ Country to other countries relationships Trading policies& Import-export
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The Hong Kong Polytechnic University MM2711 Introduction to Marketing Individual Assignment on Marketing Ethics Student Name: Ching Hong Yan‚ Shirley Student ID: 12082678D Study Programme: BBA (Financial Services) Year 1 Tutorial Group: TUT004 (Wed 13:30) Introduction In recent years‚ marketing ethics has been much more in our concerns as the marketing activities often create some ethical dilemmas due to the conflicts of interests. With the assistance of moral principles and values
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To understand how growth can occur‚ we need to consider the factors of production. Economists observe that in the production of any good‚ four factors of production are involved. These are 1. Land The physical land‚ but also comprising all the natural resources on the earth‚ below the earth or in the atmosphere. There is a distinction between renewable and non-renewable resources. Renewable resources are those that can be used and replaced. For example‚ water in a lake can be used‚ but can
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The culture of Hong Kong is heavily influenced by the personal interaction that is also regarded as the Guanxi. In the year 1997‚ Hong Kong became part of China after the British rule that continued and remained for almost 150 years or so. This fact must be taken into consideration that mostly population of Hong Kong is consisted upon the Chinese people and the official language of Hong Kong is English because of the British influence (Warner‚ 2014). There is need to understand the fact that there
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CHAPTER 1 CONVERSION FACTORS FOR CIVIL ENGINEERING PRACTICE Civil engineers throughout the world accept both the United States Customary System (USCS) and the System International (SI) units of measure for both applied and theoretical calculations. However‚ the SI units are much more widely used than those of the USCS. Hence‚ both the USCS and the SI units are presented for essentially every formula in this book. Thus‚ the user of the book can apply the formulas with confidence anywhere in
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Bibliography: Craig Fleisher and Babette Bensoussan: "Business and Competitive Analysis: Effective Application of New and Classic Methods." FT Press‚ 2007. Don E. Schullz‚ Stanley I. Tannenbaum‚ Robert F. Lauterborn(1993)“Integrated Marketing Communications‚”NTC Business Books‚ a division of NTC Publishing Group.
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MODULE NAME: Management Information System TABLE OF CONTENT: 1. Cover Page Page 1 2. Table of content Page 2 3. Question 1 Page 3 – 6 4. Question 2 Page 6 – 9 5. Question 3 Page 10 - 13 6. Question 4 Page 13 – 18 7. Question 5 Page 18 – 21 8. Question 6 Page 21 - 23 Bibliography Page 24 -25 Question 1: Describe the information systems at Discovery Health In
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for Marketing Capital University of Economic and Business BTEC Center No. of Assignment: One Unit Level: H1 Unit Code: Unit 1 Unit Tutor: Di Jin Students: Dingjianyu ‚ Date of issue: 2011 Date of submission: 27th May 2011 Contents: 1Introduction 2 2Analyze marketing mix strategy adopted by each store including. 2 2.1 describe how products are developed to sustain competitive advantage 3 2.2 Explain how distribution is arranged
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Chemical Kinetics Factors Affecting Reaction Rate OVERVIEW Chemical reactions occur at different rates. In this experiment you will consider some of the key factors that influence the rate of a reaction: nature of reactants - particle size temperature concentration catalysts According to the collision theory‚ the rate of a reaction depends on the frequency of collisions between reacting particles. The more frequent the collisions‚ the faster the rate of the reaction. However‚ in order
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